

♻️ Clean smarter, live lighter — laundry that fits your values and your vibe!
Seventh Generation EasyDose Ultra Concentrated Laundry Detergent offers 66 powerful loads in a compact 23.1 oz bottle, using innovative auto dosing technology for precise, mess-free use. Its eco-conscious design reduces plastic by 60% and water by 50%, while an advanced enzyme formula effectively removes tough stains without dyes or fragrances, making it ideal for sensitive skin and sustainable living.















| ASIN | B07H45S491 |
| Best Sellers Rank | #2,264 in Health & Household ( See Top 100 in Health & Household ) #31 in Liquid Laundry Detergent |
| Customer Reviews | 4.6 4.6 out of 5 stars (6,451) |
| Date First Available | January 2, 2019 |
| Item model number | 732913447053 |
| Manufacturer | Unilever |
| Product Dimensions | 6.87 x 7.5 x 8.93 inches; 1.44 Pounds |
R**U
New favorite product!
I’m very picky about laundry detergent and have used it all. I recently switched to this from the pods in the big name tub. I want my detergent to work really hard on stains and odors, but leave the fabrics feeling soft. This one leaves laundry feeling like it is deeply clean, even tackles teen laundry and pet odors, and rinses really clean so your clothes feel very soft like new. The bottle is easy to use and I appreciate how much is in it for the price! I can’t believe how fresh, soft and clean my sheets feel after using this. Even better that it has a good ingredients list. A+ !!!
J**S
Great stuff!!
I bought a bottle of this and a few other clean eco friendly detergents to try back in Feb 13 2021. My fiance and I have only been using this since because I wanted to test each one out on its own until we’ve used them all. When we do laundry we usually do large loads and since we have an older washing machine it’s not energy efficient so we do two “doses” which would be two squirts I guess with its easy dose cap. Even though it doesn’t seem like it wouldn’t be enough it works great and we’ve both been really happy with this detergent. We each do a large load of clothes maybe every other week and clean towels and bedding just about as much so I thought we would have blown though such a tiny bottle by now. This is our first experience in a concentrated detergent so we were used to the big things of detergent and having to use a lot of it to get our laundry clean but this stuff has been doing great. We live in a pretty small apartment with not a lot of storage space so replacing a giant container of detergent for something more compact has been really nice. It also is a lot less of a hassle to dispense and we feel good about the ingredients in this too. We’ve been trying to be more conscious about the ingredients in the products we use and this was an easy transition from what we used before. I think now if we had to use regular detergent it would just feel wrong lol. Even though we thought we’d go though a whole bottle by now we still have a quarter left which exceeded our expectations. The one thing we noticed that was odd and weren’t used to was the fact our clothes had NO scent at all but they were clean. Usually we had some kind of scent on our laundry that gave it that “clean” smell and I’m sure it was clean but it was unnecessary and full of chemicals. I haven’t noticed any weird buildups or damage to our laundry from this product so I really appreciate that too lol. Overall I would really recommend this product theres so many positives with it and I don’t think I would ever want to go back to “traditional” detergent again. I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as much and it cuts cost on transportation. I think more products should be like this. Traditional detergents are watered down so it makes it heavier which in turn costs more money to transport it and it requires more plastic waste too. It’s just overall a great product in our opinion
R**Y
Quick and Easy
Wonderful laundry detergent. Pure and unscented for those with fragrance allergies, yet my clothes come out beautifully clean. I also love the pre-measured attached cap. You just squeeze once, and it dispenses just the right amount for a normal load.
A**R
Highly recommend!
I’ve been using this laundry detergent for several years and I continue to buy it because it works well for us. Having free and clear ingredients is important for us, so searching for that is how I came across this detergent initially. Strong scents give me headaches, so this detergent is perfect for me. I recommend this laundry detergent!
M**E
Great clean, low-fragrance, and super concentrated
I used Tide my whole life but switched for health/sensitivity reasons and wanted something less heavily fragranced. This cleans really well, doesn’t leave a strong perfumey smell, and the EasyDose bottle is small but very concentrated (a little goes a long way). I’m on my third bottle and will keep repurchasing.
L**N
Cleaner alternative
I liked this as a cleaner alternative for detergent. It was gentle on my family’s skin, and lasted several weeks so I felt it was a good value for money. Would purchase again, just would probably buy a larger size next time!
P**.
Great product
Cleans well. Concentrated, so no big bulky, heavy bottles. Very pleased.
D**T
Will order again and again
This is the only detergent that we use in our household. It is truly unscented and concentrated formula. One single squeeze is always able to clean well after the washing cycle. I even use this for all of my baby's laundry since it's so gentle on even the most sensitive skin. I always look for promotion deals and have it on monthly subscription.
C**E
I've tried many sensitive skin, fragrance free washing detergents and this is the one I keep coming back to. Seems to wash my clothing well, no issues with skin and totally fragrance free. I had to get over the thought that I needed to use a larger amount of detergent per load. One squirt is all that is needed with this detergent. It also has not taken the colour out of my towels when I squirted it into the water directluy onto my clothing and towels. I am really bad about not following the directions about filling your washer with water and detergent BEFORE adding my clothing as I am always in such a rush. So many of the other liquid detergents have left discolourations on my towels but not this one.
J**S
It’s hard to believe that you need so little detergent to do such a great job of cleaning your laundry, but this product proves how much extra packaging most laundry detergents waste. They should all be this super-concentrated! The bottle dispenses just the right amount with one squeeze. It has no artificial colours or fragrances, and is safe for sensitive skin. It does a great job of cleaning, and leaves my laundry smelling fresh and soft. I only use cold water and have noticed no difference in cleaning power. It is low sudsing, which makes it excellent for use in high-efficiency, side-loading machines. All this, and the reduced packaging is better for the environment. Win-win-win all around!
R**.
I had my doubts. But this laundry detergent solves two of the biggest problems we have in our household: people using too much detergent and leftover detergent on clothes causing skin issues and making clothing get dirty faster. Most laundry products have a cap with an invisible line that we are supposed to be able to see in order to measure the amount. But it is human nature that if a little is good, then more is better. This isn't the case with soaps and detergents as they can often leave a residue on the clothes which attracts dirt or causes skin issues. Having the measuring system in the bottle itself is awesome and this gets the clothes looking and feeling cleaner than any other product I've tried so far. Although, with our water, the detergent works better if I put a bit of vinegar in the fabric softener compartment.
S**8
*for anyone that isn’t aware, this product is no longer for sale in Canada as they’ve stopped distributing all Seventh Generation products here as of this summer. We love this laundry detergent and have been using it for years as it is super concentrated, scent less and does a great job cleaning your clothes/towels & bedding. Great on its own or boost its cleaning power with borax, vinegar or baking soda for extra freshening. That being said, you can easily get this product for significantly less at your local drug store (London drugs for $18.99 regular price) or online (well.ca a 2pk goes for $35.96). $26 is waaaaaay too much for this product. Amazon, do better - this is price gouging at its finest.
A**Y
I have a very hard time finding products that don't irritate my skin. I can't use any fragrance and there can't be harsh chemicals or my skin gets really itchy. This product doesn't irritate my skin at all, yet it works well enough to take dirt and smell out of my clothes. I work with dogs so my clothes are really stinky, using other detergents I could still smell it after washing. This stuff cleans the clothes properly and doesn't leave clothes smelling like they're still dirty, which is hard to find in a gentle, scent free detergent! Highly recommend to anyone suffering with sensitive skin, and a bonus that it's cost efficient compared to other sensitive skins products.
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