THE 22 IMMUTABLE LAWS OF MARKETING

I had no idea about marketing; and this small book has taught me some basic principles of marketing. As the language was plain, I did not have any trouble in assimilating the ideas.

Liked the simple explanation with examples on how to approach Marketing. Do’s and Don’ts of marketing were explained very clearly.

Good book ...some good marketing things written..but these laws are just for big business..not for small scale..2 3 things can relates for small scale...but nice book

Very Good Book which will teach basics of marketing with real examples. Must read book for all in job and in any role

It's very good book.

A brilliant book. Easy read, easy language, precise and laconic book for Marketers of all age. Must Read and follow!!

This book is must for any marketing professional. Heck it should be made compulsory in MBA courses.Dont just read, ingrain each law in your brain deeply and you will be awesome marketer.

Contains several diagrams that add great value

Un gran libro si estás empezando a aprender marketing, en mi caso soy dueño de una empresa que vende por medio de redes sociales y este libro me dio un gran comienzo de hacía a donde tengo que orientar mis esfuerzos. Algunos de los ejemplos son muy viejos pero si se entiende el concepto son aplicables a los tiempos modernos

A pesar de que hace casi 30 años que se publicó sigue teniendo plena vigencia. Expone las 22 leyes de manera clara y concisa con muchos ejemplos (la única pega es que algunos están algo anticuados). Es sencillamente brillante, muy recomendable para marketinianos.

Really useful book describing and explaining simple marketing tricks that can help anyone in their business activities. A couple are told in a slightly outdated way (the book was published in 1993), yet the content and fundamentals of the book are pretty solid.A must buy .

‘‘Twas good

Though may not always win by just following Laws of marketing, you will lose if you go against the Laws.