Strategic Brand Management | Fourth Edition | By Pearson

My own copy of my favorite book on brand management.I read it several times, from library copies.It' s title is descriptive and honest. At the end of every chapter a list of references show hard work of authors.....Quality of paper and printing both is good.Packaging is so thoughtful ( bubble wrap) that despite mishandling by delivery person, book is intact.After a long time Amazon did something I am happy about.

usablejust some lines here and there

Definitely you can trust

The media could not be loaded. This is the best text book we can get for Brand management and for this price it is really worth it. Text book Is new ( Don't be scared looking at the price it may be used) . The paper and print quality is at par.If you are marketing student and interested in Branding, this is a must have book. Don't think twice, go for it.

Honoured to have this book in my collection

As I had to purchase this book so even after seeing lots of negative reviews, I took the risk of ordering this book. Even at the time of placing the order I thought I would be receiving it in bad condition as most of the others received. But after getting the delivery, I became the lucky one. I received it in very good condition which in fact I didn't expect.Thank you#uRead-Store#AmazonIndia

Damaged and dusted Book Received

The text of course is good and very informative, (haven't read the full thing yet) and book is also very colorful, which I like..But.There's a problem.It's TOO HEAVY OMG? it's just a medium sized book but for some reason I have to struggle to pick it up which doesn't happen with books bigger than this one.It's just, by some miracle, a little too heavy, trust me you'll see it when u buy.I'll keep updating about the texts and stuff though.