TRUSTED HERITAGE - From Arm & Hammer, a brand synonymous with trusted oral care innovation.
ROOT CAUSE ACTION - Formulated to fix the underlying cause of sensitive teeth, not just mask the pain.
LONG LASTING RELIEF - Clinically proven to reduce sensitivity pain for up to 16 weeks, so you never miss a moment.
PRECISION GEL FORMAT - Smooth gel texture ensures even coverage and gentle care for sensitive gums.
SMART STORAGE ADVICE - Designed to perform best at room temperature—keep it fresh and effective every time.
Arm & Hammer Sensitive Pro Daily Toothpaste is a 75ml gel formula clinically proven to provide up to 16 weeks of pain relief by addressing the root cause of tooth sensitivity. Designed for adults, it performs best when stored at room temperature and is backed by a trusted brand known for oral care innovation.
Specifications
Weight
140 g
Volume
75 Millilitres
Units
75.0 millilitre
Storage Instructions
Important: this unique formula works best when stored at normal room temperature (>20°c) and water is prevented from getting into the tube by replacing the cap after every use. If the product is out of normal room temperature (<20°c), allow it to return to normal room temperature for ease of dispensing.
Manufacturer contact
Church & Dwight UK Ltd., Folkestone, CT19 6PG, UK. Sofibel SAS, 110-114 Rue Victor Hugo, 92686 Levallois-Perret, France.
Brand
Arm & Hammer
Format
Gel
Age Range Description
Adult
Country of origin
United Kingdom
Have a Question? See What Others Asked
What's the price?
Is Arm & Hammer in any way associated with any tests on animals?
Is this vegan?
How many in box? It says x5
Reviews
4.5
All from verified purchases
M**T
Cleans and protects
Brilliant for reducing sensitivity.I have used this toothpaste for years without any problems. A good quality toothpaste that leaves teeth feeling clean and looking bright. Before using this toothpaste I had sensitive teeth but can now eat hot and cold food/drink without worrying.
C**N
Good
Great effective product. Takes some getting used to but work well. Purchase regularly.
A**R
Nice product for vegans.
I've used this brand many times and seems to do the trick. Being vegan, it product ticks most of the boxes for me.
F**T
best toothpaste
i always buy this paste.shiny teeth smells amazing refreshingly.its good for whole family
S**R
The Best In My Book.
This has long been my favourite toothpaste. I love the sensation that baking soda gives, along with the fresh flavour and scent, the smooth clean result, and the protection given from sensitivity. Whilst this is available, I'll never purchase any other brand.
S**S
Sensitive teeth cured with liquid calcium.
Arm & Hammer works brilliantly at stopping sensitive.teeth pain which has liquid calcium which seals the wholes in the teeth. Baking soda cleans the teeth brilliantly, I have been using this product for many years now & wouldn't change brands.
M**N
Love this!
I have sensitive teeth and nothing else works aswell as this to help prevent sensitivity. Also I find the baking soda really helps to clean my teeth. Love the taste also after trying some others which I really disliked. Wouldn't use anything else.
J**B
Sensitive toothpaste is not a magic wand
Everyone will have a myriad of different reasons in why they suffer from dental sensitivity. One toothpaste won’t solve everyone’s problem.Now let’s look at the LIQUID CALCIUM -Liquid calcium only exists above 842 degrees Celsius and with that out of the way Arm & Hammer are quite careful, in their literature and on their packaging, to always put a little ™ by “Liquid Calcium”. A quick glance at their website clarifies that they’re talking about something called “Liquid Calcium ™ Technology” which refers to an ingredient that contains “up to 8 times more calcium and phosphate ions than the amount found in saliva so it is able to replenish ion content in your mouth and subsequently re-mineralize and protect your teeth more efficiently.”Ah, now we get to the truth of the matter. It’s not liquid calcium, but calcium ions in solution. This may also explain the paste like formula, flavour and a distinctive salty aftertaste.It has to be highlighted that some folks find Sodium Bicarbonate trigger sensitivity. Also this toothpaste has Sodium Lauryl Sulfate as a foaming agent which is banned in number of countries due to the risk of an adverse localized reaction in the oral cavity (many toothpastes contain this substance) and of course sensitivity may indicate an underlying problem which needs prompt care by a dentist if pain persists.The newer tubes no longer have the “for up to 16 weeks pain free with regular use for 8 weeks. Relief then continues for another 8 weeks” but it is still showing on the manufacturer website.This product is made in the UK as it is only available in the UK due to restrictions with the highlighted ingredient within other jurisdictions.Lastly forget about all the advertising jargons and try out various types of sensitive toothpastes and see which one suits your needs best.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Anjali K.
The product quality is outstanding. Exactly what I needed for my work.
1 month ago
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
Brush twice daily using a soft toothbrush. Sensitivity may indicate an underlying problem which needs prompt care by a dentist if pain persists. Children of 6 years and younger: use a pea-sized amount for supervised brushing to minimise swallowing. In case of intake of fluoride from other sources consult a dentist or doctor.
Safety Warning
Keep out of reach of children. If ingested, seek medical help immediately.
Manufacturer Contact Information
Church & Dwight UK Ltd., Folkestone, CT19 6PG, UK. Sofibel SAS, 110-114 Rue Victor Hugo, 92686 Levallois-Perret, France.
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A good quality toothpaste that leaves teeth feeling clean and looking bright. Before using this toothpaste I had sensitive teeth but can now eat hot and cold food/drink without worrying."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***N"},"datePublished":"24 April 2025","name":"Good","reviewBody":"Great effective product. Takes some getting used to but work well. Purchase regularly."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"30 November 2024","name":"Nice product for vegans.","reviewBody":"I've used this brand many times and seems to do the trick. Being vegan, it product ticks most of the boxes for me."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"F***T"},"datePublished":"14 March 2025","name":"best toothpaste","reviewBody":"i always buy this paste.shiny teeth smells amazing refreshingly.its good for whole family"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***R"},"datePublished":"14 February 2025","name":"The Best In My Book.","reviewBody":"This has long been my favourite toothpaste. I love the sensation that baking soda gives, along with the fresh flavour and scent, the smooth clean result, and the protection given from sensitivity. Whilst this is available, I'll never purchase any other brand."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***S"},"datePublished":"10 February 2025","name":"Sensitive teeth cured with liquid calcium.","reviewBody":"Arm & Hammer works brilliantly at stopping sensitive.teeth pain which has liquid calcium which seals the wholes in the teeth. Baking soda cleans the teeth brilliantly, I have been using this product for many years now & wouldn't change brands."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***N"},"datePublished":"27 January 2025","name":"Love this!","reviewBody":"I have sensitive teeth and nothing else works aswell as this to help prevent sensitivity. Also I find the baking soda really helps to clean my teeth. Love the taste also after trying some others which I really disliked. Wouldn't use anything else."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"J***B"},"datePublished":"1 April 2024","name":"Sensitive toothpaste is not a magic wand","reviewBody":"Everyone will have a myriad of different reasons in why they suffer from dental sensitivity. One toothpaste won’t solve everyone’s problem.Now let’s look at the LIQUID CALCIUM -Liquid calcium only exists above 842 degrees Celsius and with that out of the way Arm & Hammer are quite careful, in their literature and on their packaging, to always put a little ™ by “Liquid Calcium”. A quick glance at their website clarifies that they’re talking about something called “Liquid Calcium ™ Technology” which refers to an ingredient that contains “up to 8 times more calcium and phosphate ions than the amount found in saliva so it is able to replenish ion content in your mouth and subsequently re-mineralize and protect your teeth more efficiently.”Ah, now we get to the truth of the matter. It’s not liquid calcium, but calcium ions in solution. This may also explain the paste like formula, flavour and a distinctive salty aftertaste.It has to be highlighted that some folks find Sodium Bicarbonate trigger sensitivity. Also this toothpaste has Sodium Lauryl Sulfate as a foaming agent which is banned in number of countries due to the risk of an adverse localized reaction in the oral cavity (many toothpastes contain this substance) and of course sensitivity may indicate an underlying problem which needs prompt care by a dentist if pain persists.The newer tubes no longer have the “for up to 16 weeks pain free with regular use for 8 weeks. Relief then continues for another 8 weeks” but it is still showing on the manufacturer website.This product is made in the UK as it is only available in the UK due to restrictions with the highlighted ingredient within other jurisdictions.Lastly forget about all the advertising jargons and try out various types of sensitive toothpastes and see which one suits your needs best."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What's the price?","acceptedAnswer":{"@type":"Answer","text":"Have to look daily until you get a good price about £1.50"}},{"@type":"Question","name":"Is Arm & Hammer in any way associated with any tests on animals?","acceptedAnswer":{"@type":"Answer","text":"All of the ingredients in any product have been tested on animals at some time. Regardless of whether it was this particular manufacturer. \n Otherwise they would not be approved for human use. The companies who say nothing g has been tested are just relying on testing done by others while telling g you they have nit dine their own research."}},{"@type":"Question","name":"Is this vegan?","acceptedAnswer":{"@type":"Answer","text":"No, it's not completely vegan. My friend who is a vegan won't buy this. Try Hello, owned by colgate. That is 100% vegan"}},{"@type":"Question","name":"How many in box? It says x5","acceptedAnswer":{"@type":"Answer","text":"its 5"}}]}]}
