L’Oréal Excel Hicolor HiLights Magenta

This produces very professional highlights,and the colour is vibrant and bright,i didnt use it directly on the roots though i using two or three inches away from the Roots then ok as worried about allergic reaction on scalp with hair colours,as some have allergies,though the colour was vibrant and even.

I love this one of the best dyes ever

Love the colour it’s so gorgeous!

Got my hair from jet black, to this!

Fav hair dye

Used this with 30% activator on my naturally dark hair and was super pleased with how the colour turned out. Received many compliments and the colour looks stunning in both dark and outdoor lights as seen in the photos. The only downside is the colour does wash out with every hair wash (if you’re washing your hair multiple times a week, the colour will fade out in a month). But for the cost I think it’s better value than paying hundreds at a hair salon.

I like this it lifts well but what i will say is it doesnt last long, it actually fades quicker than a semi permanant red dye and bleeds badly, even on cold was it lasts abit longer but definitely not as long as youd expect for a permanant dye, its quite expensive too considering it doesnt last. shame really cause it is good otherwise

Nice colour, I mixed magenta and red to achieve this colour with a 30% developer, the only reason why I knocked off 1 star was because anytime water touches your hair, it stains the towel or whatever clothes you have on but as soon as it gets dry it doesn’t stain your clothes.