PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional Paperback – May 28, 2020

My fantastic neighbor, Marc, wrote a book, and, of course, I bought one My daughter whose degree is in PR did too. I’d like to think we contributed to its #1 rank on Amazon’s PR books. Certainly, he should be proud of it! With his tips and examples, it’s easy for me to see why it’s so valuable to the field; plus, it is well-written with fun tidbits about his life tucked into the chapters.I believe the information within this book is applicable to LIFE—communication, connections, , goals, etc... Likewise, I think it is relevant to any profession that involves working with people, like mine, which is education.

"I couldn’t put it down! From sharing his vast experience in the world of PR, to addressing life’s everyday communication needs, Marc Whitt instantly becomes the friend you’d like to have coffee with and mentor inspiring any age to dream. PR Lessons Learned Along the Way offers real-life relationship building strategies and high level PR expertise, each with unparalleled authenticity. It’s a must-read. Brilliant!"- Colleen Spencer, Co-Host, Development Strategist

PR Lessons Learned Along the Way by Marc Whitt is a "must-have" for public relations professionals at any stage of their professional journey. Packed full of sage advice, Marc shares from his personal and professional experiences to teach valuable lessons. Not just for higher education and non-profits but small business owners need to make sure their PR person (or agency) has a copy. As president of the South Georgia Chapter of PRSA, I invited Marc to join our group (via Zoom) so that he could share tips from the book. He did an excellent job highlighting the top "lessons learned." If you're looking for a PR speaker, contact Marc Whitt. According to my Amazon account, I have purchased 8 copies of the book, one to keep and others to give away, so I consider myself a VIP customer of Marc's book!

After a thirty-year career in higher education PR, Whitt delivers not a "look back" memoir, but a delightful trove of anecdotes, facts, advice, and wisdom that will benefit PR pros at every station of their professional life. It is written in a conversational tone and can be read in several sittings, at your own pace. Those new to the profession will receive good advice and benchmarks for success; senior pros will be reminded of the value of approaching their work with a servant's heart and integrity. All will be inspired to make the profession stronger.

PR Lessons Learned Along the Way is a gift to have in one's hand so much great experience channeled into thoughtful, constructive structured chapters. I like the splashes of quotes throughout and the bulleted lists and paragraphs. A great kind of book where one can take notes and keep close by on the shelf as a reference too. The philanthropy chapters were especially of interest to me. Communicators must know the "donor audience." -Brent Pieper, Ed.D., AVP for Philanthropy, University of Kentucky

Not really helpful or informative

"PR Lessons Learned Along the Way" provides valuable information for any public relations and marketing professional, whether just encountering these ideas as a beginner or approaching the book as a seasoned professional who needs a reminder about the basics or inspiration. The book is highly readable and packed with inspirational quotes. Marc draws on his personal experience in higher education to illustrate the lessons, which are applicable not only to PR and marketing professionals in that field but to anyone working in nonprofit management. Highly recommend!

Great words of wisdom from a senior marketing and communication professional. I would recommend this book as a primer for new practitioners in the field and as a refresher to long-time PR mavens. Those audiences and everyone in between can learn a lot from the talent and experiences of Marc Whitt.