It's a 10 Haircare Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free

Try it, you'll like it!

This shampoo was recommended by a friend and I am in love with how well it works on my thick curly hair. I have allergies to a lot of perfumes and cologne, but this product does not trigger any of my allergies. It smells lovely. I only need a pump or two masking it last longer. It helps the oil on my scalp. It rinses out well. Having the pump is really convenient.

Me encantó este champú , deja súper suave el cabello.

Love this shampoo. Buy the conditioner as well

This is an amazing shampoo. My hair tends to be oily and with just the first shampoo, it felt thicker, shiny and no residue whatsoever. This will now be my shampoo. After many different trials and errors, I am relieved to have found this, recommended by my hair stylist. It was priced better than salons and shipped fast via Prime.

I adore the It's a 10 Miracle Leave In Product Plus Keratin, so I changed from my usual keratin shampoo and conditioner to try this It's a 10 Miracle Shampoo Plus Keratin, and it's good...but not the best. I'll be switching back to my original favorite, Suave Professionals Keratin Infusion Smoothing Shampoo, but I'm never getting rid of the It's a 10 Miracle Leave In, cause that stuff seriously changes your life.This shampoo was good, it does make hair smoother and a bit shinier, more manageable. I should explain that I've got a white-girl 'fro happening whenever I wash my hair with "normal" products, and I've learned over time to manage it. This shampoo is definitely a vast improvement to washing my hair with normal shampoo, but it's not quite as great as it could be. The hair is less weighed down, which can be good, but the ends tend to be a bit fly-away, though not truly static frizzy, with this shampoo. Overall, it's very good, but not good enough to de-throne the Suave Keratin Shampoo and Conditioner.By the way, if you haven't heard already, if you have frizzy, dry, unmanageable hair, it's best to "co-wash," as they call it. Put conditioner in your hair FIRST, on dry hair even, if you can manage it, and leave it in for at least a few minutes. I put conditioner on, finish the rest of my shower routine, and as the very last step, I use shampoo on my hair (just the roots/crown area, not the ponytail/ends area), and it makes a huge difference. I think that's one reason this set doesn't work as well for me, because it really wants the conditioner second like normal, and the results are good, but it just doesn't sink in and seal the cuticle with "good" moisture the way "co-washing" can.But I would still say give this a try.

Fantastic line of products

Al "It's a Ten" product are excellen! I've used their Shampoo's for several years.