I AM: The Power of Discovering Who You Really Are Paperback – September 2, 2010

I deeply believe that I Am is the new bible that explains how life works and why we are here. Richly profound and easy to understand, Howard Falco provides exactly what you have been searching for to live your best life. His simple process is empowering and humbling, calling your highest self forward. Challenges and resistance are revealed to be guidance to your truth, encouraging you to respond as your true self (love) so you get to love yourself and your life. This book is a massive blessing that I will read again and again.Elaine StarlingHost of The Abundance Journey Show

OK "I Am" class, please turn to page 87 "Your identity is a composite of your interpretations of every experience you have had since childhood...The actions your ego takes are directly related to this composite identity." I loved the brilliant 6th chapter which is all about the ego and how it works. After years of reading about how we need to ignore and shut down the ego, or park your ego at the door, I'm finding out that is ALL WRONG! Use your ego. One of the most interesting thing that I learned in this book is that your ego will fight tooth and nail to support whatever identity that you have. "The ego is the guardian of the identity." Beautiful. "Whenever your identity is challenged, it's as if an "I am" statement has been put on trial the ego is the defense attorney". So go ahead, and pick those times in your day when you feel uncomfortable, insecure, not good enough or similar. That is what is going on. You have some kind of belief about yourself that is being challenged and your ego is just reinforcing your current identity. And just by simple "I am" statements of what you want to be, you can start changing that and using your ego to help you get where you want to go. I think "I am" statements consciously program your subconscious.I agree that the earlier chapters are kind of dry, but they contain the material needed to progress further. Great book. Life changing. Get it!

Highly recommend. The overall message is very basic simple and applicable in everyday life. He also takes the time to fully explain “how” and “why” he says what he says.This kind of subject matter which most of us are not very familiar with and which at first can be challenging to understand, is a subject that we, as people should always be studying as we seek to improve ourselves and our lives. This is a book you WILL want to re-read more than once. Everytime I re-read it I get something more out of it.

This is the BEST book to come along in years is how I'd describe it. As soon as I picked it up and started reading I was hooked until I finished. Then, I read it again just to be sure I absorbed everything. That was a while back and I've read other similar titles since then but none have knocked my socks off like this one. Do yourself a favor and get it!

We all reach a point our lives when we began to seek truth, we want answers, we search for explanations that will allow us to make sense of the world in which we live, our finances, our careers, our relationships, and our very existence. There is so much information now available out there that searching for the truth can be an overwhelming if not confusing task.In this book, Howard Falco has delivered what many have attempted and few have achieved ...definitive answers. But he delivers much more than answers based on his own personal experiences filtered by his own views. He shows us how to frame our questions so that the answers we are seeking will be revealed to us. Yes, he gives us his interpretation of things, but does not tell us what to think. He makes it clear that we do not have control over the thoughts or behavior of others, but we can make a choice at any moment how we respond to the actions of others. He explains how it is that we decide what matters to us, and how to let go of the things that do not matter to us. He explains to us ( and this was one of my personal revelations), that we are not our careers, our professions, our titles, or what others think we are. We are instead what we think we are, and what we think we are can change at every moment. He then shows us how to use the "I AM" statement to define who we want to be.Another great revelation for me, which brought clarity to a concept that I have heard over the years "believe and it shall come to pass," is that belief is not the end game. In other words, if we desire something, we must first acquire the belief that we can achieve it. But the belief itself will not bring the desired result into being. It simply allows us to have the faith that we can bring it into being through the correct action.In short, this book gives you permission to take what you want from this life, and leave what you don't want. And, if at any moment you change your mind, that is okay too.Thank you Howard Falco, for sharing this book with the world.Steve Gallegossteviegsuccess.com

That is I AM pleased, HE IS a gifted author and IT WAS a wonderful book, if however, somewhat vicissitudinous. That is to say: there were without a doubt some wonderful "ah ha!" moments but for this reader they took sometimes 30 or 40 pages to develop, and it took me nearly 2/3rds of the book to figure out why; each sentence is rife - packed to the gills - with insight. It is in my nature to plow through a book picking off the low hanging fruit, as it were, then circle back to the more esoteric wisdom that I failed to notice the first time around. I advise one not to employ this methodology with this work; slow the pace, absorb the content carefully and then move on.Somewhere on or about page 38, Mr. Falco refers to a woman (via an example) as a person whom had been in effect lying to herself as "diluted," I'm quite certain that he meant "deluded." Other than the aforementioned, the book was very well written, edited and capaciously insightful. 4 stars on board, with a real 4 and ½ on this first working day of the new year.