COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights.

I purchased 3 ~ the platinum, blonde, and dark blonde. The dark blonde was completely broken inside and because it is a soft powder was everywhere inside the box. The other two arrived without issue. In my opinion, especially considering the expense for such a small amount of product and its consistency, it should be packaged in a pot style container. That way if it does break apart, at least it can be contained and saved. Packaged like an eyeshadow compact meant the broken pieces became dust. As for the other 2 colors I was able to use, I truly like this product. I ended up using one of my own eyeshadow brushes because the ones given were a tad too soft. But I understand that's to better control application amount. It did a great job giving coverage to the gray without being too obvious. I would have liked to have used the dark blonde around hairline, to see how the darker color worked. All in all I would say that beyond packaging, it is a great product. It is expensive for the amount of product, but you have control over the amount applied, and where it's applied. The compact has a mirror, but I can't imagine ever using it. I gave it a 3 star for the value because of such a small amount along with the potential breakage and complete loss of product.

It had a high star review. it came in today. It looks exactly like eyeshadow. I have dark brown roots. My hair is blonde. It does not work at all! It looks like everywhere you put it on your roots and it falls down onto your face like you have a bronzer all over the top of your forehead. The brush that you have to use that comes with the product. You literally have to put half of it on there just to do a couple millimeters of your hair and it falls out like eyeshadow/ bronzerI will be contacting color wow . This is a expensive product that doesn’t work. very disappointed customer for 35 bucks but I have to return.

Looks very natural, easy to apply. Except the platinum doesn't do anything for my hair, I think blonde next time will be better.

I bought two colors: platinum and brown . I like the product but you need so much of it to cover grey. It’s beyond my budget.

I bought the platinum shade to cover dark roots, I have 3 colors of highlights and am overall medium honey blonde. It covers roots in a pinch, somewhat well, but doesn't last long. It provides kind of transparent coverage, it's not very opaque and you can still see root grow out. For the price, not worth it. A mineral make up in a similar shade would probably do the same thing for a lot less. Nice to have stashed away for times when I'm waiting for a hair appointment, but I wouldn't buy it again.

Great coverage for darker hair, may not last all day but good product.

Not as well as I expected. Looks fake comes out of hair easily

The product itself is okay. The color (I’m platinum) is spot-on, but the application with the tiny brush is somewhat cumbersome. What I actually came here to comment on is the price… the amount of product you receive at this price point is beyond laughable and nothing short of absurd. I read reviews that said it was minimal product in the reservoir, but I didn’t realize HOW LITTLE until it arrived. Highway robbery to charge this much for so little product. At a more reasonable price, I’d consider ongoing use. At over $30 a pop for something smaller than the tiniest children’s size eye shadow pallet is ridiculous.

Ich kann meinen doch sehr dunklen Ansatz damit großartig kaschieren. Das Puder deckt natürlich nicht völlig ab, aber der dunkel/hell Kontrast wird wesentlich geringer. Wenn mal keine Zeit fürs Nachfärben ist, kann man es mit dem Produkt durchaus etwas hinauszögern...

My hair is white blonde & the WOW covers the only place I have dark roots between salon touch up. My hair grows this white blonde naturally everywhere except now with age & my hairdresser tells me this happens with aging the part at the top of my head grows in dark. I've tried spray root color & it's terrible for my hair color & doesn't work at all. This powder is amazing. I couldn't get it in Canada until recently. I bought it in the States. Wonderful stuff!

This is the second time I have ordered the platinum shade colour wow. I have short highlighted blonde hair and use this to get a bit longer between visits to the hairdresser. Very easy to apply and very effective. It is expensive for the amount you get.

Works well for hiding root colour.

El producto llegó dos días antes y en perfecto estado. Es el segundo que compro, porque el tono es para mi color, le falta más brillo y al pasarse los dedos por el cabello se tintan, pero me saca de apuro . Para mí va bien.