The Marketing Plan Handbook

I ordered this to help me brush on marketing. The book was good and had good information in it.

It helps to putting it all together and connect the dots.

Consistent with its own strategic guidance, this textbook is well-positioned to optimize value for its target market.- To students, it offers a clear, simple, and concise synopsis of powerful marketing insights at an attractive price.- To instructors, it provides a well-organized yet flexible modular approach to teaching about the strategic and tactical elements of marketing and highlighting the critical relationships between them.- To professionals, it presents a comprehensive framework with which to identify, analyze, and solve marketing problems.Grounded in academic theory, this book's streamlined style will enable readers to reference it repeatedly as they make and evaluate strategic marketing decisions.

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This book is a great resource for entrepreneurs, managers and MBA students on how to develop Marketing Plans. The author provides marketing plans samples and up to date information on companies that gain a competitive advantage by implementing a streamlined Marketing Plan. Highly recommended!