E–Mail Marketing For Dummies® Paperback – 16 Nov. 2007

good clear content

I bought this book as our company was moving into the digital world of marketing. Considering my knowledge of the digital world (compared to others that had none) I was selected to create an effective e-mail marketing plan and take it into action. Unfortunately due to the low budget I did not recieve any training or schooling on this matter and decided to buy this self-help book to take action. I found this book easy to ready, follow and effective that gave me good end results; especially with a check list that I could follow up with. I would certainly recommend this book to all who need to move into the digital marketing world with a low budget yet effective results.

I'm pleased I chose this one above all that was available. Written so that it was easily followed and understood.

It is for extreme kind of dummies since it does not contain much useful informationsorry

Very good book

Out of date information

despatched on time and in good codition a book that is written assuming yuo are going to use the likes of mial chimp

I normally like the dummies series. I can't though go with this one. Most of the book seems concerned with spam. (I know no-one likes spam.)The result is that I know more than I need to about spam and not very much more about email marketing.