Principles of Marketing Engineering and Analytics

Great book! Practical, hands-on techniques for tactical to mid-level decision making based on evidence. This should be a great benefit to most marketing (and other) managers--anybody who works with customers in markets. Marketing engineering exists between "big picture" analytics which relies on access to data that most managers don't have (and many companies can't attain), and the traditional "voodoo" intuition that many marketing managers rely on. Worth a read! Just used it to teach a 50 hour course to engineers and project managers in China, was a great hit with a tough crowd!

Research

Well, I'd like to say I learned something, but since there is a missing sentence on every page in the book, I'm not entirely sure.

No problem whatsoever. Great product at great price. Looks perfect. I did not think the book would actually be new, but oh well i was getting a good price and lo and behold the books pages were nice and crisp and untouched.

Thanks for getting this item out so fast for me! it is exactly what I expected, and came sooner than I thought it would!

Don't buy this book. These guys go around many universities and just try to sell their excel plugins and basically teach you how to use them.. Completely useless. Learn some R (or Python) with edx.org (for free) or enhance your excel skills somewhere else. The amount you'll invest in this course/book could be spend much wiser (with R/Python/etc.)