Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Hardcover – Illustrated, July 2, 2013

As one of the few millennials at a boomer company, I feel like I've found an ally and a resource in Marketing to Milllennials.I first discovered Jeff Fromm through the Barkley research, American Millennials: Deciphering the Enigma Generation. I've been conducting my own research and trying to convince my non-profit that Millennials are key now and in the years to come. I quickly started following Fromm on Twitter, snatching up the articles on the blog he curates. When I heard the book was coming out, I grabbed it on Kindle the same day.Marketing to Millennials will be an essential guidebook to my department and hopefully my company. Not only does Fromm expound on and illustrate the points in the previous research, he also extracts key points at the end of each chapter and simplifies the information there. Sometimes when I am presenting information to non-Millennials about my generation, I feel like I am speaking a different language. Fromm makes it easy, streamlined and obvious. The entire epilogue reengages the research and gives straightforward advice to companies trying to reach Millennials.If you are a Millennial at a company with non-Millennials, read this for yourself, then buy it for your entire team. Marketing to Millennials will bridge the understanding gap and give strong points for action.As Fromm states in the Epilogue, "No brand can afford to ignore Millennials."

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I genuinely enjoyed this book. Being a millennial myself it is a bit of a challenge to step out of the frame for a moment to survey my generation. This book is full of factual studied out data and information. I think that is what would make this book different from other books in this category is that the data is evidently richly mined by two very well qualified individuals on the topic. It is a very simple read and will leave you with a better strategy for marketing to millennials.

This book is a valuable read especially for those such as me who is working in a mature industry with an aging workforce and legacy customers to match. Jeff and Christie do a thorough job explaining this important emerging demographic in a concise and practical way.I especially liked the “takeaway” summary at the end of each chapter, the segmentation of the millennial generation and the impact they have on the buying decisions of other generations. The book is based on valid social research conducted by the leading players in the industry. “Marketing to Millennials” is both instructive and entertaining at the same time.

My Master's program thesis research paper involved a in-depth understanding of Millennials. While it was politically oriented, Fromm and Garton's insights and segmentation analysis proved invaluable. Clear, concise and actionable, I was able to support a large segment of my research based on this book. For a marketer, politician or anyone who needs - or wants - to understand what make this generation unique - it is a must read.My personal thanks to Jeff Fromm for his insights - I wrote a much better paper.

I purchased Jeff’s books from Amazon in the airport after hearing an inspirational talk he gave at LuxePack Packaging Show in New York. His book Marketing to Millennials is spot on to the many millennials that I work with and engage with every day. I look forward to reading Millennials with Kids and Marketing to Gen Z.Kim M.Kim Manley Herbals, Inc

Nice to have this book. Give me bold instruction what should I do in term of "marketing to millenials". A very recommended book for you to know deeper about millenials. The author write this book blended with their experiences. I give 5 from 5 stars. They do deserve it.

Marketing to Millennials is a well written, concise description of how this generation looks at the world. Fromm does a very good job of distinguishing how Millennials think about products, their social groups and themselves. Particularly interesting is the age band segments he defines within the generation and how each age band differs.Highly recommended.

Interesting read and very helpful for my research into Millennials. Having a daughter in her mid 20s, I laughed out loud at some of the Millennial characteristics whic I witness on a day to day basis.

El libro contiene mucha información muy interesante para quienes buscan conocer características del comportamiento del consumidor millennial. Muy útil para quienes se desenvuelven en ámbitos publicitarios y mercadólogos

Book worth reading, it really helped me for my final course work. It gives practical examples and the whole information is easy to understand.