Principles of Marketing
Product ID: 38767280
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For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing Review: Great Condition! - This book came to me in great condition! I got it for my marketing class at school and it was great! Also a really great book in general! Review: Easy to follow & no flaws in rented book - Book carries a plethora of applicable marketing information. Worked well for my assignments and I like the additional real-life examples it uses throughout each chapter.
| Best Sellers Rank | #351,039 in Books ( See Top 100 in Books ) #123 in Business Marketing #1,121 in Marketing (Books) |
| Customer Reviews | 4.5 out of 5 stars 644 Reviews |
P**E
Great Condition!
This book came to me in great condition! I got it for my marketing class at school and it was great! Also a really great book in general!
J**N
Easy to follow & no flaws in rented book
Book carries a plethora of applicable marketing information. Worked well for my assignments and I like the additional real-life examples it uses throughout each chapter.
A**R
Super informative & Interesting
Loved the relevant content, and the company stories were very interesting, since it is brands that we all know!
A**A
Why wasn't this wrapped in plastic if it was "new?"
Exactly what I was looking for. I had an older edition in college and wanted the newer to brush up on the concepts. However, I bought a new one and would have expected it to be wrapped in plastic but it wasn't and it was just put in the box just so and the cover got all bent and had this weird, sticky schmutz on it. It came off with rubbing alcohol but nevertheless, it should have been wrapped if it was supposedly "new."
F**O
Great
Very good value, bought it for my MBA class
J**N
Saved Money
Loved renting the books for class. Book was in great condition.
C**.
Reading at an off-horizontal angle!
I like the fact that the pages are clearly legible with great grapics. I did not line the fact that the entire book is printed with an inconsistent orientation. The book sees to be printed at an angle that is off horizontal and is also cut at an off horizontal angle. I would return it but I need it for my class but if I had more time I would request a replacement copy.
A**S
Looks like new
I don't think I've come across any writing so far in the book which is my biggest pet peeve so I'm very satisfied.
C**S
Buen Libro
Es un libro con ejemplos prácticos de MK aplicados a empresas, así como de comprensión de nuevas herramientas de MK.
J**Y
Classic author, awesome content
Still a classic, but the examples and the way the book is structured makes it a real tool for the beginner or seasoned marketeer. A must have in every business library!
M**R
Perfect all rounder for my MBA Marketing course
I bought this book since my "Marketing for Managers" course on my MBA signposts to this book a lot. Whilst only three chapters in I have to compliment the approach, examples, quality of exposition and regular contemporary examples as exceptional. The presentation is clear and consistent, lots of useful diagrams, colour printed, accessible. No wonder this is in its 17th edition. I can't contrast with alternative texts or whether the content targets what you might require. That said is good enough to not make me wonder about competing titles and is sufficiently comprehensive for a thorough perspective of marketing at the target level of depth.
A**I
Principles of Marketing, Global Edition
A valuable book .
M**I
MyLab giriş kodu yok
Yanında kitabın üstünde de bahsettiği MyLab Marketing'e girmek için gereken kod gelmiyor. Kitabı bu amaçla alanlar almadan önce dikkat etmeli.
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