The Launch: A Product Marketer's Guide: 50 key questions & lessons for a successful launch

As a marketer myself and an avid reader I often find most marketing books to be full of fluff and lacking structure.However, this is why Turayhi’s book is so good. If you want to avoid pitfalls and set your product up for massive success, you need this book.Having read her first book “Product Marketing Debunked” I expected the same quality and frameworks that I read. This book delivers on that and more!It lays out a 3 branched framework that covers the most important aspects of product marketing: understanding the market and your customer, messaging and packaging, and go to market plan.Today while there is an obsession around brand and demand, product marketing has not had many credible voices to evolve its strategy to fit today’s world.Turayhi is one voice that has dedicated her career to mastering it and adapting the models to current times.This is a must have and since there’s a kindle version it makes it easier to read on the go.

The marketing landscape has changed in the last few years - it is no longer okay to build a product and then throw it over to some marketing team to figure how to sell it. Marketing needs to be embedded in product or service development. This book helps everyone (note: everyone) to see their role in enabling marketing teams to do a successful launch. For example - Did you have discussions about metrics that will be used to track product launch. If you are having that discussion at the time of launch or post-launch it is already late.It is an easy read, no-nonsense book that will help you think clearly about what is important for a successful launch.

LOVED IT. An inspiring, practical, and actionable guide. Yasmeen has boiled down so much wisdom into this amazing and accessible book. Every PMM (and really anyone launching a product) should have this book in their library to prepare for their launch. If you are on the fence - trust me, just buy this book.