Quantum Marketing : Mastering the New Marketing Mindset for Tomorrow's Consumers Paperback – 15 February 2021

I am so happy to purchase this book and get so much information on the revolution of marketing taking place and further scopes in this field.

As said it holds the value for marketing tricks.

A good perspective on things marketers need to be prepared for in light of upcoming technological disruptions. More suited for B2C folks though it has a chapter on marketing to businesses. There's some fluff, butif you are in a marketing role, you will definitely get some value out of this book.

Good

An eyeopener

I picked up the book as I wanted to get in to the head of CMO of Mastercard and it has been very insightful and relevant for my business. It has provided me with more than enough food for thought to implement in my business and given strong direction to how my marketing tactics will be going forward. Look forward to a sequel to this from Raja!

The title was a dead giveaway, but I hoped to be surprised by the contents. Today, as marketing practitioners we are besieged by exaggerated claims and constantly shapeshifting buzzwords. Salesmen, masquerading as thought leaders, prophesize the death of marketing as we know it (yet again) and then blithely pitch their wares to resuscitate your business. And all of this is cheered by a gaggle of smug experts in the marketing echo chambers and fanned by a credulous press and self-congratulatory awards. Quantum Marketing repeats most of "what could happen" with AI, black-chain etcetera. Almost to balance out, has a section on Behavioral Economics, Creativity etc. It's poorly edited, some sections read like rambling thoughts dictated and put together as a book. Overall, lacks both a strong PoV and depth. The author may be great marketer, but a writer, he is not. As a global CMO, a brand owner and not an agency or consultant, this was an opportunity to remind all of marketing's strategic underpinnings & to not get distracted by fluff. To teach how to grow both brand and business, But in the end, all I can say is Et tu, Brute?

My expectations from the book was higher