





About G-Star RAW: Since our founding in 1989, "Just the Product" has always been the G-Star philosophy. This purposeful approach has led to many "first paints" in denim: the introduction of the "luxury denim" for the street, by combining craftsmanship of the highest levels with the look of the street to create a new denim sector, positioning untreated denim as a wearable and attractive material; and developing our striking denim silhouette through the introduction of architectural and 3D Denkenk3D Denim construction. We have also emphasised the own beauty of denim by developing washes and finishes that bring out its unique properties and qualities. The current mature range of washes represents a whole life story from raw unwashed denim to deep indigo colouring to extreme bleaching with refinements that give multiple gradations of wear and tear to create distinctive, structured garments with soul.
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