Growth Hacker Marketing A Primer On The Future Of Pr, Marketing And Advertising by Ryan Holiday - Paperback

Fluffy, anecdotal at best.

I liked this book. Yes, it's not a detailed thesis on the theories behind Growth Hacking. The criticism some have directed towards it are unfair. This is what it says it is, it's a primer. I got this book yesterday, read it in an evening from cover to cover and now understand what Growth Hacking is and have a good idea of the principles. This book contains lots of "Next Steps" to enhance my knowledge on the topic. It's written in a clear familiar tone and the information provided is easily relatable. Thank you Ryan for writing a good book!

Really brilliant book, filled with real insights and cases of use in the 'Growth Hacker' sphere. The book is a wonderful introduction to this market, but is by no means exhaustive or entirely explored; it serves as a great intro, but I wouldn't recommend for someone who is already au fait with the market or a veteran marketeer themselves.It's got a really great glossary of terms at the back and the price is perfect for both the amount and quality of information you get. I bought the book on a recommendation of a friend after learning of my interest to expand my knowledge of the discipline and it'll definitely be a book I revert back to time and time again.The author, Ryan Holiday, writes very concisely and directly so it makes for a very easy read which is fantastic for both learning and absorbing all his tips and tricks - I'll definitely be buying his other works, too.

I'd been eyeing this book for some time before purchasing it with a number of other Marketing related books. My overview is that it's incredibly light on detail, and is obviously a massive cash in for the author that has just amalgamated his blog posts into a book. It highlights the very beginnings of how to develop a 'growth hacker' mindset, but past this point it offers nothing of substance or value. Just do a Google search instead if you want to learn about the subject. It's not a total waste of time, but it's really nothing to shout about.

The majority of the content of the book is spent enthusing over growth hacking and how the author coined the term and a lot of self praise but in reality actually touching on the techniques is very much missing. Far more useful and engaging with plenty of real world examples is Traction by Gabriel Weinberg and Justin Mares, a phenomenal book.

I thought this book was an excellent read. Without realising it, I'd already implemented some growth hacker marketing tactics in my own business. Now thanks to this brilliant book, I'm inspired to do more! Read this book with an open mind to supercharge your marketing's effectiveness in whatever business you run. Thank you Ryan for sharing your wisdom!