Juice BeautyPhyto-Pigments Flawless Serum Foundation - 12 Desert Beige - 30 mL - Medium-to-Full, Long-Lasting Coverage - Reduces Look of Wrinkles + Pores - Vegan, Cruelty Free

This foundation is exactly what I have been looking for. It's actually hard to believe it is organic because it has great pigmentation and coverage, and it lasts all day long. I also love that it has the serum mixed in with it, so it leaves my face really glowy and healthy looking. I have received multiple compliments on my skin since switching to this foundation. However, if you like a really matte finish, this is not going to be the product for you. Also, this blends well with a foundation brush or a beauty blender.UPDATE: I have been using this product for about a month, and while I still love it, I have noticed that by the afternoon, I really need to touch up with some powder because my face looks a bit oily. Not sure how this foundation will play out in the Florida summers. UPDATE: after using this through an entire summer, I am still pleased. I changed my face serum, so I no longer have issues with my T zone being oily at all. It looks great all day - through a nap and all!I used these shade descriptions from the JuiceBeauty website to select what shade to purchase:-Fair - porcelain; for very light skin with neutral undertone-Buff - for very light skin with yellow undertone-Cream - for light skin with yellow undertone-Rosy Beige - for light skin with pink undertone-Sand - for light to medium skin with yellow undertone-Natural Tan - for light to medium skin with warm, peachy undertone-Medium Tan - for light to medium skin with neutral undertone-Golden Tan - medium skin with golden undertone-Medium Tawny - medium to deep skin with golden undertone-Tawny - deep skin with pink undertone-Deep - deep skin with golden undertone

I am obsessed with this product and it's very hard to find in person. I lived in NYC for years and I constantly have to order it. I've purchased this item 3+ times. This is the first foundation I have ever used that actually clears up my skin. It's got great coverage and gives you a dewy and natural glow but it doesn't clog pores. It's easy to remove with a face wash and witch hazel as well. It's water based and there is some seperation overnight between uses but you shake it up and it works great. I apply it once in the am and I'm good to go all day. I have combo/stressed skin and it really perfects everything.Let me say that again - it's water based so it will separate between uses but it's designed that way. Just shake it. It doesn't mean that it's old or that it'a bad. It's a natural cosmetic and that's normal.

I have dry skin with lots of redness, but I also hate thick foundations and am self conscious of my makeup looking cakey. I was suggested this foundation at Ulta because it’s lightweight, but pigmented and a sensitive formula. My skin has never looked better with foundation. It has a moisturizing serum (shake well before application), which helps balance my dryness, and a little goes a long way with coverage so you don’t have to put on a lot. It completely conceals my redness, no concealer necessary. The finish looks natural and healthy and it really seems to blur fine lines (I’m 34). I’ve gone through a lot of different foundations, both high end and drug store, and this hands down has the smoothest and most natural finish. I use a damp beauty blender for application.

So while I'm happy with this foundation, I can see where others would be disappointed. Some shipments arrived separated (normal) and way to watery, so a thorough shaking is necessary! I really am happy to find something without all the additives and chemicals found in make up, and that it's not tested on animals. Those are huge reasons for my loyalty to this product, and while at first, it may seem it's not a lot of coverage, it actually is! I think women have been conditioned to needed heavy make up, and after giving this brand a try, I'm now a fan! Our skin is like a sponge, and we need more options made available vs applying unpronounceable ingredients on our faces

Don’t buy this product through Amazon. Two Amazon orders were both watered down and runny. I ended up ordering the same product through Juice Beauty with free shipping and $2 cheaper after delivery with a 3-5 day priority shipping. On the pic I included, Compare the amazon product on the left compared to juice beauty product on the right. One of the Amazon products was so runny it felt like tinted water. Yes I did return the amazon product. So don’t bother. Just go to juice beauty.

I bought this for me and my daughter and we really like it but it was a bit lighter for her and it was perfect for me. Goes on smoothly. If you exfoliate, you shouldn't see any dry flakiness. Nice and moist but not heavy. No irritation. I have older skin (age 57) and was worried it would show wrinkles but it was fine as long as you don't put it on too thick. A little goes a long way. My daughter said that it has decent coverage. She has red acne marks and it helped cover the redness but not 100%. I would recommend trying thin layers to cover acne scars. I prefer a thin water base foundation but this wasn't too thick. The photos are confusing. One photo is showing the item looking mixed up. Another photo makes it look like a water based foundation showing the separation and to thoroughly shake it up. The one I received was completely mixed and not separated. This item is made in the USA of domestic and foreign components.

I am very fair-skinned, with freckles and sensitive skin. This foundation is the first full coverage liquid foundation I’ve used, and I love it! It goes on easily with a brush, but make sure to blend right away as it is pretty quick to absorb. It leaves your skin looking dewy and glowing, and I received so many compliments when I began wearing it. The liquid separates fairly quickly so make sure to shake well before use. I tone it down sometimes by mixing it 50/50 with a tinted moustiourizer for a little lighter coverage, and this works beautifully too.

So happy I finally found a natural, skin friendly concealer! I'll agree with other customers that it does run a bit watery, and also the pump is just awful as it just splatters the makeup everywhere. However, I'm willing to forgive these things since I would've paid $85 CAD (incl. taxes, duties, shipping, and NO returns) buying directly from Juice Beauty! And after you get past that liquid-y beginning, the concealer will absorb and look absolutely beautiful on your skin. I would 100% order this again.

I have extremely sensitive skin, I did a lot of research and found that this brand might be a perfect solution. I am very happy with not only the ingredients but the application. It's a good coverage foundation! For those writing that it seemed "watered down" go to their website and read about the product, it's a serum/foundation and it does say to shake it and mix, it's not watered down. Although it's a bit more runny than I'm used to a little goes a long way and the coverage is great! Using on a pale, freckled skin it has a very nice glow, washes off well and leaves skin soft. Happy with this product!

New product for me,..love it! Great coverage! Light to full! Just a dab or buildable full coverage. Game changer

Pair this with the powder. it’s life changing.