HISENSE 43AE7400FTUK Dolby Vision 43-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series) , Silver [Energy Class G]

I spent a long time looking at televisions, went to several shops to look at the candidates, and ended up choosing this one. In terms of price, it was very reasonable, and I think it provides incredible value for money. The picture quality is brilliant, and you can easily adjust for different conditions and programmes (which I am still playing with, it gives you something to do in the advert breaks). Remote and menus are easy to fathom, base is solid, and although I use a sound bar, the sound is not bad without one. I am a very pleased customer right now.

Wasn’t expecting much for an affordable set, but boy was I wrong! So many features, quality design and the OS is fantastic. Fully customisable HDR and Standard modes as well as Dolby Vision and Dolby sound! Video is crystal clear and sound through my sound-bar is gorgeous.My only issue is that it seems to reset some of the HDMI channels to Smooth Motion which I usually have turned off for everything except sport. It’s also budget so don’t look for 120FPS gaming, but 60FPS is good enough for me right now. Otherwise good buy!

Edit: Dropped a star bc there is a deal breaker bug atm, if you set motion smoothing off, then power cycle the tv it turns it back on (even though menu will say it’s off) This is especially annoying as the motion smoothing causes visable glitching on screen , black flashes and on cartoon lines it breaks up the animation (as of July 2021)Also the two of the screen brackets are clearly visible in field of view , see picture , although it isn’t that noticeable in reality when watching.Motion smoothing effect is unusable , see glitches In pictures from Central Park Animated series.Edit2: I have to say Hisense customer service is excellent and they really helped me out. If you come across these issues a, make sure you hdmi ports are in ‘enhanced’ mode b , if you find motion smoothing keeps coming on , set your picture setting to effect all channels rather than ‘per input’ if that doesn’t help , get back to customer service I’ve found them super responsive, which is refreshing.ProsWell madeLooks better than it’s price bracketBluetooth syncs well with my B&O H7 HeadphonesBright screenAmazing value with Dolby vision and BluetoothNo need for soundbar as sound is good , although I use a one anyway.ConsHDR is never great in the sub £1000 so a bit pointlessMotion smoothing even on low causes visible glitchingGrey uniformity was bad on my unit (see picture) , but apparently it can get better with use on LCDs so keeping an eye on itTV screen is glossy so highly reflectiveThere is a bug , motion smoothing a. Is glitchy b. TV doesn’t remember setting and switches it back on even when you have saved it as off after a power cycle.Conclusion , Great value but you need to turn motion smoothing off as it causes glitches , especially in cartoon lines around mouths and fast moving material. Needs an update fix.Mine has bad grey uniformity, ie visible grey stripes on grey menus, but hopefully this will get better.Compared to my Samsung it’s not quite as well finished , the screens slightly glossy and the picture effects like motion smoothing are way better on the Samsung.Overall , it’s amazing value though. At the sub £1000 there is not much difference in TVs and HDR is just a sales thing as TVs really don’t get bright enough in this bracket.If they fixed motion smoothing , as I like a touch of that 3D effect and made the TV guide a bit smoother , it would very difficult to recommend a more expensive TV.

For the price its an excellent TV. Lovely picture and the HDR is surprisingly accurate. However the biggest downfall is the sound. Frankly its awful so id invest in a cheap soundbar. luckily I already had one so for me it was easy to fix but just be careful. Overall though its such a good deal and I'd highly recommend purchasing one if you can either get a soundbar or not to bothered about the sound.

For the price, you will NOT be disappointed. Tbh don’t even think about this being a cheap alternative. The picture and sound quality is better than I have experienced on past big name models. By a long way!I could sit and watch paint dry on this tv. Everything looks incredible, bright, vibrant images. Sound quality is incredible too. Haven’t really explored the smart features yet as I use a Roku box, but all the big name apps appear to be there, Netflix, Disney, Spotify etc.Very, VERY happy with my purchase and would HIGHLY recommend.

I purchased this TV so I could benefit from the 4K 60hz and HDR , my expectations were low I am amazed to say the least, literally every function on the new Xbox Is supported barring the 120hz as it requires HDMI 2.1 etc.Once you have calibrated the TV it is amazing especially for the price , after reading the reviews and noticing there wasn’t anything covering what I wanted to know prior to purchase I thought I would type this up quickly.There is no noticeable lag In game mode at all.You need to go into advanced settings for HDR to be picked up on the Xbox initially.You 100% need to calibrate the HDR via the Xbox for it to look good but once this has been completed it is amazing.Full 4K UHD 60HZ support.HDMI CEC works well.HDR 10DOLBY VISIONAUTO HDRHope it helps someone else prior to purchase.**Audio is average would benefit from a sound bar

This is the 2nd Hisense smart TV I've purchasedThe 1st about 3 years ago.(49")Was really impressed with first TVThis 43" for the bedroom has just got the same high quality picture, but the sound isn't so good. but that's really to be expected as these new tvs are wafer thin. Maybe a sound bar will solve this. But dont let the sound issue put you off, as this is a very good view & easy on the eyes.Wasn't too familiar with the name Hisense before but worth a go. I've had all the so-called big name before like Sony, LG, Panasonic but to be honest, its just a badge.