Full description not available
A**R
Excellent book on Google Analytics and Google Tag Manager
I’m glad this book was published because it’s hard to find clearly explained material on Google Tag Manager. It starts from the fundamentals and can get pretty advanced. The book has a sort of workbook feel. It explains a concept and then takes you step-by-step on how to implement that concept. You should do the exercises if you want to get anything out of this book. I definitely recommend you get this book if you’re interested in learning more about Google Analytics and especially Google Tag Manager.
S**S
Good introductory book. Don't be intimidated by the "for Developers" in its title.
This is a good, readable, and practical book about Google Tag Manager (GTM). To get the most out of it you need, of course, to practice with GTM. Don't be intimidated by the "for Developers" in its title. This is not a highly technical book. It's more of an introduction targeted to people who have a little experience with Google Analytics, and GTM.
J**R
Five Stars
Very good book. I learned a lot.
A**R
Four Stars
No regret buying this book.
B**T
Must have for site tagging beyond the basics.
Great book with many detailed strategies.
M**N
Four Stars
Informative.
Trustpilot
2 days ago
1 week ago