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N**N
A book all retailers must read
Amazon is an excellent book how they are busy disrupting the business models of retailers. Their supply chain models, which dictates how an order will be picked, packed, fulfilled and received, are fully explained. Amazon’s focus is to reach the modern day on-my-terms customer.
R**.
Interesting read
Very good info on Amazon
S**D
A retail focused and updated complement to “The Everything Store” and “The Four”
Informative, well organised and solid, thanks to the author’s retail consultant background. I would suggest potential readers to read the other two in the headline, too. Then you can have a complete view of how Amazon conquers the world, and that your business may find a way to co-exist with it.p.s. Below please find some favorite passages of mine fyr.If you want to get to the truth about what makes us different, it’s this. We are genuinely customer-centric, we are genuinely long term oriented and we genuinely like to invent. Most company are not those things. – Jeff Bezos 2013 pg8Amazon’s leadership principles:-1. Customer obsession2. Ownership3. Invent and simplify4. Leaders are right, a lot.5. Learn and be curious6. Hire and develop the best7. Insist on the highest standards8. Think big9. Bias for action10. Frugality11. Earn trust12. Dive deep13. Have backbones, disagree and commit14. Deliver results. Pg9Our goal with Amazon Prime, make no mistake, is to make sure that if you are not a Prime member, you are being irresponsible. – Jeff Bezos 2016When it comes to driving loyalty today, retailers must ditch the more you shop, more you earn concept in favour of convenience, service and experience. Pg33Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf. – Jeff Bezos pg133Amazon is now a large corporation and I expect us to be scrutinized. – Jeff Bezos 2018 pg243
H**Z
The Giant
For a history of Amazon, the book, ‘The Four’, by Scott Galloway is more informative, but this book by Berg and Knights is a careful study of the business of Amazon – and retail apocalypse. Bearing in mind that when Amazon came around 1997 selling books, and iPhone made its debut ten years later in 2007, we are now in an era of the Millennials who were born with a silver iPhone in their mouths. The result is that commerce and retail has changed in the past twenty years. This book explains how and why, and a lot has to do with Amazon, but read carefully; offline is not entirely dead. This book tells us about the rise of O2O (online to offline) and companies like Warby Parker led the way, not to mention Amazon’s acquisition of Whole Foods. Whole Foods is another story altogether. Some may think – and the authors here hint – that there is a masterplan behind this acquisition. No, it is not just getting a whole lot of cheap warehouses for the food line that Amazon has started. Amazon will reach out to the weekly grocery shoppers and lock them into its ecosystem (see page110). With voice command, Alexa, new modes of payment, connectivity with a human touch, where amazon may venture is a dream for consumers and a nightmare for competitors. From books, to music, to retail of all goods, grocery, and soon, restaurants, where is the last frontier for the giant? We may soon see the return of distance learning – University Amazon – where you can obtain any tertiary degree with quality teaching; all from wherever you are. Just call Amazon.
M**R
An Essential Guide on how Amazon is changing our lives and our businesses
I read thousands of pages per month on the subject of eCommerce, digital transformation, retail, and the giants of the digital world. Amazon. Ms. Berg and Ms. Knights have managed to do what so few others are able to. That is, they present Amazon for what it is, a technology, logistics, entertainment, cultural and "New Retail juggernaut. Amazon is not the "everything" store. It is the "everything company". The subtitle of the book "how the world's most re;entless retailers will continue to revolutionize commerce" capture the essence of the message of the book that Amazon is changing commerce in general, not just the retail portion of commerce. I found the chapters on Amazon's grocery and food ambitions, technology capabilities and their Private Label ambitions to be most illuminating. The big takeaway for me is that every brand, retailer and service provider in the world today MUST develop both an offensive and defensive strategy for dealing with Amazon, this book should be part of the research you conduct for your game plan.
A**N
Must-read Amazon primer
This is a digestible primer that captures the roadmap of amazon, assesses it’s potential future, and enables any strategist to evaluate their game plan.
J**N
Predictions of the future
This is an interesting book with various ideas and suggestions. However it's too much just predictions of the future. While the authors seem knowledgeable, no one can accurately predict the future of the retail industry, and Amazon's role in it.
P**
Amazon “The future of retail, stores,e-commerce and home delivery,Amazon shakes everything up!
Been reading this outstanding written book that chronicles Amazons, rise right up to the present and how it will continue to affect our future retail experience.
M**A
Ok
Ok
B**5
Amazon but so much more besides
I bought this book as part of research the current shifts in the retail landscape. As it stands as a summary of what Amazon has achieved and what the business is aiming to do, the book is fascinating. What is less clear from the catchy book cover is that Natalie and Miya go well beyond that; setting out their vision as to how Amazon's achievements and plans will affect the wider retail sector and what others will need to do to thrive in the Amazon world - WACD ("what Amazon can't do"). While i think it's possible to overstate Amazon's impact, the authors make and pretty compelling case that i'm wrong in this regard and, if so, everyone involved in the retail industry should read this and contemplate how the Amazon vision may affect what it is they do. Well written, well argued, thought provoking stuff. I read just after "The New Rules of Retail" by Robin Lewis & Michael Dart. Interesting, while they see the biggest driver of change as being driven by emerging new consumer habits & patterns, the vision for what brands & retailers need to do to survive and thrive are quite similar - it's encouraging seeing many of the great retail-oriented think arriving at similar solutions. Natalie & Miya's final chapters on their vision of the store of the future is surely a blueprint that we all need to be aware of, if we're not already embracing the principles themselves.
M**A
Exceptionally Well Researched
Firstly, this book was exceptionally well researched. From the get-go, you could tell both the authors really spent time understanding the company, it's overall vision and what markets (i.e other areas of Retail) that it'll likely infiltrate. It was second to none on depth, and it'll be one i'll be using to reference when talking or writing about Amazon in the future.It would have been nice to see some of the potential areas for displacement in Amazon's business model (e.g regulation, potential big competitors etc). As a counter-argument to that, this was covered at various points throughout the book but i feel at times it did get lost in the overall detail. That said, a very minor point in what overall was a fantastic and insightful read.
R**D
An eye opener. Essential reading for anyone in the retail industry.
If you work in retail or are just interested in how Amazon is changing the industry (for the better!) Then look no further than this well researched and brilliantly written book.
O**.
Fascinating insight into this huge and fast paced business
This is a great book. Would recommend. By reading this, you'll learn about Amazon's strategy and approach. You'll find out why they keep growing but make next to no money. See the developments that Amazon are driving and what this indicates for the future.Written by 2 well respected experts in the retail field, it's packed full of strategy, insight, research, trends, charts and more references and further reading than you'll know what to do with!! If you're interested in retail or business in general, I think that you'll find this a very interesting look into this huge and growing business. It will help you understand why and how they do what they do.
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