Clairol Professional 12AA-BV/HL-B High Lift Ultra Cool Blonde Blue, 2 oz

Perfect high lift blonde. Used 40 volume developer- its 1:2. It is very blue, don't let it freak you out.

I used this for a root touch up to maintain highlights. My goal was to soften my growth but also maintain the highlights I had so I wasn't doing a full head application. I had about 2 inches of growth. I considered doing a bleach root touch up followed by an overall toning using Wella 18. I'm glad I chose this option instead. One step process, took me less than 10 mins to apply and less than 20 mins to process. The instructions said to use Level 40 developer.I used Level 30 because I had that on hand plus I've read many times over never use Level 40 because of the damage it can do. My roots were between level 5-6. My results were beyond my expectations. Everything blended in nicely. No brassiness. My hair really feels thick and healthy.I used a plastic bottle with the teeth type applicator to apply. That worked so much more efficiently than when I mix in a bowl and apply with a brush. I presectioned my hair before I mixed it up and applied. I used this bottle I bought the 3 pack but you could also just use the bowl and brush method https://www.amazon.com/gp/product/B075KQDGL8/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1.The instructions said use level 40 developer. I used level 30 and left it on for about 18 mins. I applied it with a plastic bottle with the teeth I bought on amazon https://www.amazon.com/gp/product/B075KQDGL8/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1. I used the bottle instead of my usual bowl and brush method and I'm so glad I did because the bottle application worked in saturating the roots quickly in a way that would have taken me a lot longer to do with the brush method. I had pre-sectioned my hair with clips beforehand.My results: lightened my 2 inches of growth to about a level 9-10 and blended in beautifully with my previous highlights. Removed brassiness that had been starting to crop up. My hair feels really healthy and full like I came from a salon.

Did not lift enough even with higher developer. Won't purchase again

The tube was broken, unable to use.The shipper Pharmapacks is awesome, the damage must have happened before shipping.

If I had used the correct developer I think I would have been happier with the results. It was much to warm for my dark brown hair.

This is a gorgeous blonde!! I will definitely be repurchasing again to do my roots. It wasn’t brassy at all and looks fantastic.

the quality is bad and it provide green color on blond hair

Zero starOnly 1 of the 2 items came