

✨ Cover your roots, not your vibe.
COLOR WOW Root Cover Up is an award-winning, water and sweat resistant powder that instantly conceals grey roots and sparse areas with a natural, multi-dimensional finish. Free from harsh chemicals and cruelty-free, it offers a mess-free, temporary solution that lasts until shampooed out, making it ideal for professionals seeking effortless, long-lasting hair confidence between salon visits.







| ASIN | B00FYSZDQ4 |
| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #1,375 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Mascaras & Root Touch Ups |
| Brand Name | COLOR WOW |
| Color | Medium Brown |
| Container Type | Jar |
| Customer Reviews | 4.2 4.2 out of 5 stars (21,226) |
| Department | Unisex Adult |
| Full Cure Time | 6 Months |
| Global Trade Identification Number | 05060150185434 |
| Hair Type | Chemically Treated |
| Is Discontinued By Manufacturer | No |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item model number | CW543 |
| Language | Italian |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer recommended age | 0 months and up |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Product Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
| Product Dimensions | 4.9 x 2.13 x 0.55 inches; 0.07 ounces |
| Unit Count | 2.1 Grams |
C**L
Natural looking, Medium Brown, scalp cover and gray roots cover
I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead).
D**R
Terrific product for temporary use. Easy to use. Effective and FANTASTIC!
This product is fantastic! My dark blond (and darker) hair turns white/gray after several weeks post hair dresser, and I just brush this on in strips. It tones down the white/gray and warms up my hair. I’m amazed how handy this is to tide me over until I can get in to the hairdresser! I use Dark Blond. It has a nice warm, soft brown color. It blends in perfectly and naturally. It’s also good for the spots on the scalp that look thin. Terrific product!
C**.
“Perfect for Touch-Ups Between Salon Visits”
I’m very satisfied with COLOR WOW Root Cover Up! It works wonderfully to cover gray roots and does a great job overall. Gives a natural look, very easy to use and provides instant coverage—just apply with the brush and it washes out easily in the shower. I would definitely recommend it to anyone looking to touch up roots between colorings!
J**J
Fantastic, with a couple drawbacks
I'm Jim's wife, not Jim. :) I have a few random grays throughout my dark brown hair, but my main problems are at my temples and one streak in my bangs. Well, it would be a streak, but I won't allow that to happen. Because I don't have a huge problem with the gray, and because, when I do get my hair done I'm only matching my natural color, I don't want to go more often than I need. It feels ridiculous to go and spend all that time and money on color when I just have a couple problem areas. At the same time, I am SO self-conscious about my gray that I can't just leave it alone either! Hence, my decision to try this out. It's been over 2 months since I went to the salon. I purchased this to tide me over until the next trip. Overall, I'm really happy with it! I use the small end to apply the powder to my problem areas. It shade the skin underneath the hair (which I guess is why some people use it to make their thinning hair look fuller) and it also coats the strands with color. It doesn't make the gray hair as dark as the others, but it darkens it enough so that it blends in naturally. I was thrilled! Apparently, it's supposed to last until the next shampooing. I didn't find this to be true at all. I'll apply it in the morning before work, and if I'm heading out at night I might touch it up again. I'll definitely need to apply it again the next morning. An irritating side effect is that the powder gets under my nails and makes me look like a serial gardener. This is probably because I'm habitually running my fingers through my hair. It washed out fairy easily, but it was another thing for me to be self-conscious about! Anyway, my solution was to keep my fingernails painted. :) All in all, four stars! The missing star is due to the fact that it needs reapplication fairly frequently and it sticks under my fingernails. But all in all, I'm thrilled!
B**S
It works!
It works better than a spray. It goes on exactly where you want it. I have highlighted hair and can interchange between the brown colors. It doesn't run and you stays where you put it. I always use this between color. 10 out of 10
J**A
I was skeptical but figured I would give it a go as I embark on growing out my hair. I have several inches of grey and found Color Wow to be great! It goes on well, and although I do get it on my fingers while applying it, I have had no transfer to my face and it washes of my finger tips easily. It covers the grey with no problem and while someone mentioned that these products seem to be too matte and look weird up again normal hair shine, it doesn't stand out at all. I do run my hands through my hair a lot, but it seems to not come off. I tried it for several days between washes and it was consistent. I am going to get light brown and use it with the medium brown I got because my hair seems to be in the middle and I am going to try and ease into total grey just adding some colours in to break up the root growth since my last salon colour.
T**S
I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.
B**M
Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.
A**R
Perfekt
K**D
Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy.
Trustpilot
1 month ago
2 months ago