Ion Bright White Creme Lightener 10.6 Oz

I will never go back to regular bleach after using this, and I wish I had known about this product a long time ago! I would have avoided a lot of damaged hair and hours of bleaching only to get an ugly orange color and straw like hair. I have been lightening my hair to put vivid colors in since I was 16. I'm 28 now, so that's 12 years of bleaching my own hair with a variety of different products. Using this lightening cream with their sensitive scalp 20 developer- a literal game changer. I've been bleaching my roots only once or twice a year to avoid bleaching the same hair more than once and to give my hair a good break in between, even tho this means my hair is often way grown out at the top and it can create bands of differently lightened hair. Because of this I've used a full coverage vivid color (like dark purple or blue) despite having always wanted to be able to go pastel. Pastel color wasn't worth the damage to my hair to get it that light and even when I've tried in the past it was always too bronzey to look good with a pastel dye, even after toning it. Well I found this product looking for a good product to bleach my roots with as it was that time again and I'm being even more careful with my hair as I'm trying to grow it out long. I found this and read the good reviews and decided to give it a try. I used the cream and the 20 sensitive scalp devloper 1 to 1 mix to lighten my roots. It lighted it SO fast I was amazed. And oh my gosh when I rinsed it out not only did my roots not feel damaged but it was the prettiest lightest silvery blonde I've ever seen on myself, something I wasn't able to achieve even with multiple bleach sessions and toning before, and this was with no toning! I loved it so much I decided to take the leap and lighten the rest of my head the next day. I have a lot of hair, so I used an entire bottle of the cream between doing my roots and then the rest of my hair, but its definitely worth it and I still have about half the developer left. After doing the rest of my hair I used purple depositing shampoo and a purple toning conditioner, to give it that purple hue and some light purple color. I love it!! I've received so many compliments on it, and my hair doesn't feel damaged even after using it on my already bleached hair. I am going to be a user of this product for life! Picture is after using purple color depositing shampoo and purple toning conditioner after lightening with this product.

this is my go to bleach everytime. it gets my dark brown hair almost white without extreme damage and ive never had my hair fallout too much from it. my hair still feels soft even after using this about 20 times so i definetly recommend!

Great product for bleaching your hair at home, you will have to buy developer to mix with it. Best when used with a mixing bowl and a wide application brush, doing thin layers of hair at a time. Coats very evenly and does not leave hot spots. I will say that if you don't really know how to use this product or you don't have somebody to help you who excused it before I'm not sure that you should be using this. I typically buy this product at my local Sally's beauty supply, but I seen Amazon had a great price so I bought it on here at this time instead. Would definitely recommend!

Worked really well! Thick and has nice coverage of hair. I did my own balayage and it worked great!

Very easy to use and store. Great value,and works great.

I’ve used this lightener a few times now and it’s honestly one of my favorites for at-home bleaching. The creme texture makes it really easy to mix and apply, and it’s way less messy than powder bleach. It lifted my hair well without frying it, and the smell wasn’t nearly as harsh as I expected. My hair still felt pretty soft afterward, especially when I followed up with a good conditioner. You definitely still need to be careful with timing, but overall it gave me great results and felt beginner-friendly. I’d use it again.

BEST product for bleaching your hair, it doesn’t itch my scalp and protects my hair a lot every time I bleach it with this brighter. In love with this Product! 100% recommend.

Worked really well for me I had dark brown hair and I’m platinum blonde after three applications

Bought to lighten my roots and refresh the lengths with minimal damage. Worked great, and only had to leave on for 30 minutes. Still had to add toner and wash with blue and purple shampoo to reduce the yellow/orange tint.

Fue un regalo para alguien muy especial. Le gustó mucho y le dejo el cabello hermoso.

La Éclaircissant crème blanc brillant est une crème éclaircissante efficace qui aide à uniformiser le teint, réduire l’apparence des taches sombres et apporter un éclat lumineux à la peau.

Best bleach. Absolutely no dust for- obvious reasons. I've not hurt/burnt myself using this yet and it because there is no dust I don't feel like it's as strong a smell in my bathroom either. We should all be wary of small enclosed spaces and bleach after all. This is my 3rd purchase of this and I mix it with the 20 or 30 volume I have- usually the 20 because its the same brand and I really do have a sensitive scalp. It works great- it just runs out fast. Which is what happened to me last week. I now have some brown patches and weirdly some pink where the old black dye was. Going to be a pickle trying to just get those spots but I'll manage. Great product. Will hopefully be buying it again in the future.

I got this to bleach my eyebrows and mixed it with 20 vol developer. I have dark brown hair but had previously bleached my brows with jolene creme bleach which resulted in them turning orange. The 20 vol developer plus this product made my eyebrows practically invisible which was kinda what I was going for. However, I cannot say that it made my brows white/ash blonde (I didn’t want them to be that color anyways). This could of course be because my eyebrows were orange when I used this product, or maybe because I went with 20 vol developer instead of 30. Either way I think this product is great and I think that if you are someone with lighter hair naturally, you will get that whitish/ash blonde look. And even if you’re hairs dark, it should still get the desired result with a high volume of developer and some purple or blue shampoo!!!!