---
product_id: 9771685
title: "The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise"
brand: "ian c. macmillanjames d. thompson"
price: "€ 29.59"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.de/products/9771685-the-social-entrepreneurs-playbook-expanded-edition-pressure-test-plan-launch
store_origin: DE
region: Germany
---

# The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise

**Brand:** ian c. macmillanjames d. thompson
**Price:** € 29.59
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise by ian c. macmillanjames d. thompson
- **How much does it cost?** € 29.59 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.de](https://www.desertcart.de/products/9771685-the-social-entrepreneurs-playbook-expanded-edition-pressure-test-plan-launch)

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- ian c. macmillanjames d. thompson enthusiasts

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## Description

The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise

## Images

![The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise - Image 1](https://m.media-amazon.com/images/I/71mJpO5nsGL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Recommend
*by A***R on January 15, 2025*

I've recommended this book to several people who are starting up new non-profit organizations and businesses alike. This was a textbook for a course I took and while I have no interest in starting up anything again, I truly wish I had had this guide when I was developing programs in the past. Easy to read, incredibly helpful, step by step guide to getting a major project off the ground and building it successfully.

### ⭐⭐⭐⭐⭐ A perfect combination of Nuts-and-Bolts and stories to exemplify points
*by V***. on June 14, 2014*

I am a business management professor looking to get into social enterprise as I move on to my "second act." Whether social enterprise will be your "first act" career or second act this is a great book to read to ground you in either developing your own social enterprise or jumping on board one that exists.Written by two Wharton business professors affiliated with it's social enterprise center, this book is top flight. Although the examples in the book are taken from the developing world, the Playbook can be applied to any social enterprise anywhere.The book brings the reader from "breathing life" into the social entrepreneur's initial "big idea" to scaling up a successful startup for the next level. Along the way it informs the reader of many of the business basics needed to make hard nosed decisions. Using one of the authors' Discovery Directed Planning (read developing a living business plan that continually challenges critical basic assumptions) previously published in the Harvard Business Review for regular enterprises, the reader is introduced to a fairly wide range of business tools and concepts (e.g., return on sales, return on investment, etc.) in easily understood language and application and geared to the social enterprise in particular. For example, although the authors do not use the term SROI (social return on investment) they do an excellent job of introducing the reader to easily understood metrics in order to measure social impact, which is absolutely essential to get external funding from government or philanthropic sources. As another example, the authors fine tune applications of marketing and stakeholder assessment to the particular needs and challenges of social enterprises.Any business professor will tell you that an entrepreneur's initial small business is often an act of love--an endeavor that often blinds him or her to the harsh realities and hard nose decisions that need to be made with blinders off. Social enterprises are subject to the same harsh realities but subject to even more blind spots because of the big hearts they bring to their creations. The Social Entrepreneur's Playbook gives the reader the "tough love" (in a loving way) the beginning social entrepreneur needs while providing those who are somewhat more developed to acquire the tools and techniques they will also find necessary for their work as they scale up.I have been reading and reviewing at a number of books and articles, have been interviewing social entrepreneurs and enterprise workers, and have been investigating social enterprises worldwide in my "gearing up" for my second act (doing the typical "professor thing"). The Social Entrepreneur's Playbook ranks right up there with the top flight material I have come across.If you are interested in social enterprise--buy this book.

### ⭐⭐⭐⭐ If you're trying to be a social entrepreneur this is a great book. For everyone else it's an intro that ...
*by S***Y on October 24, 2017*

Had to read for my entrepreneurship program. It's not something I would have read otherwise, but the case studies actually made the reading more enjoyable than most text books. If you're trying to be a social entrepreneur this is a great book. For everyone else it's an intro that won't bore you to death.

## Frequently Bought Together

- The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise
- Social Entrepreneurship and Innovation: International Case Studies and Practice
- Social Entrepreneurship and Business Ethics (Routledge Studies in Entrepreneurship)

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*Product available on Desertcart Germany*
*Store origin: DE*
*Last updated: 2026-03-03*