---
product_id: 80245137
title: "Design Thinking: Integrating Innovation, Customer Experience, and Brand Value"
brand: "thomas lockwood"
price: "€ 43.53"
currency: EUR
in_stock: true
reviews_count: 6
url: https://www.desertcart.de/products/80245137-design-thinking-integrating-innovation-customer-experience-and-brand-value
store_origin: DE
region: Germany
---

# Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

**Brand:** thomas lockwood
**Price:** € 43.53
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Design Thinking: Integrating Innovation, Customer Experience, and Brand Value by thomas lockwood
- **How much does it cost?** € 43.53 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.de](https://www.desertcart.de/products/80245137-design-thinking-integrating-innovation-customer-experience-and-brand-value)

## Best For

- thomas lockwood enthusiasts

## Why This Product

- Trusted thomas lockwood brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

## Images

![Design Thinking: Integrating Innovation, Customer Experience, and Brand Value - Image 1](https://m.media-amazon.com/images/I/71wafs7Y6tL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Five Stars
  

*by P***L on Reviewed in India on 17 March 2017*

Satisfactory

### ⭐⭐⭐ 







  
  
    Bit academic, but useful
  

*by S***E on Reviewed in the United Kingdom on 17 May 2010*

There are some good ideas in this book, but they are a too few and spread too thinly.  I found the text quite hard going in places and overly academic.  The book is a collection of papers from a number of authors, so some of the sections are better than others.While I appreciate the points that the authors are making, some of these points seemed to be very laboured.  I found it difficult to get too excited about much of the material presented.  A lot of the subject material presented here is about "User Centred Design".  This is a topic that has been around for a while and had been dealt with better elsewhere (e.g. 

  
The Design of Everyday Things









  
  
    
   amongst others).  There seemed to be little attention given to the fact that many of these ideas have their roots elsewhere.It was interesting reading, but it was hard work on occasions.  If you have a passion for design thinking, then this could be a book for you.  If you are interested in more general design philosophies, I would suggest a different starting point.

  
The Design of Everyday Things

### ⭐⭐⭐⭐ 







  
  
    Good overview
  

*by R***6 on Reviewed in the United Kingdom on 28 April 2014*

The concept 'Design Thinking' is quite broad, and this book demonstrates just how broad it is and tries to cover a wide variety of disciplines where it can be applied. The book is by no means a complete all in one, I don't think this could ever be achieved, for that there are other books that go into greater detail (such as design research, branding, service design etc.).What I do like is how this book covers all the topics in a way that shows how to deliver business value through design thinking, applied to brands. It is a good starting point into the theme and recommended as an introduction to an exciting, diverse and ever changing field.

## Frequently Bought Together

- Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
- Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.de/products/80245137-design-thinking-integrating-innovation-customer-experience-and-brand-value](https://www.desertcart.de/products/80245137-design-thinking-integrating-innovation-customer-experience-and-brand-value)

---

*Product available on Desertcart Germany*
*Store origin: DE*
*Last updated: 2026-02-21*