---
product_id: 64822768
title: "Harper Collins India Predictably Irrational: The Hidden Forces That Shape Our Decisions"
price: "€ 10.91"
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---

# Harper Collins India Predictably Irrational: The Hidden Forces That Shape Our Decisions

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desertcart.in - Buy Harper Collins India Predictably Irrational: The Hidden Forces That Shape Our Decisions book online at best prices in India on desertcart.in. Read Harper Collins India Predictably Irrational: The Hidden Forces That Shape Our Decisions book reviews & author details and more at desertcart.in. Free delivery on qualified orders.

Review: Awesome Post-MBA reading - Awesome book of behavioural economics. Some key learnings have been : According to the assumptions of standard economics, all human decisions are rational and informed, motivated by an accurate concept of the worth of all goods and services and the amount of happiness (utility) all decisions are likely to produce. Under this set of assumptions, everyone in the marketplace is trying to maximize profit and striving to optimize his experiences. As a consequence, economic theory asserts that there are no free lunches—if there were any, someone would have already found them and extracted all their value. Behavioral economists, on the other hand, believe that people are susceptible to irrelevant influences from their immediate environment (which we call context effects), irrelevant emotions, shortsightedness, and other forms of irrationality (see any chapter in this book or any research paper in behavioral economics for more examples). What good news can accompany this realization? The good news is that these mistakes also provide opportunities for improvement. If we all make systematic mistakes in our decisions, then why not develop new strategies, tools, and methods to help us make better decisions and improve our overall well-being? That's exactly the meaning of free lunches from the perspective of behavioral economics—the idea that there are tools, methods, and policies that can help all of us make better decisions and as a consequence achieve what we desire. We are pawns in a game whose forces we largely fail to comprehend. We usually think of ourselves as sitting in the driver's seat, with ultimate control over the decisions we make and the direction our life takes; but, alas, this perception has more to do with our desires—with how we want to view ourselves—than with reality. Each of the chapters in this book describes a force (emotions, relativity, social norms, etc.) that influences our behavior. Although irrationality is commonplace, it does not necessarily mean that we are helpless. Once we understand when and where we may make erroneous decisions, we can try to be more vigilant, force ourselves to think differently about these decisions, or use technology to overcome our inherent shortcomings.
Review: Predictably irrational - Good book

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 0007368542 |
| Best Sellers Rank | #2,371 in Books ( See Top 100 in Books ) #244 in Self-Help #283 in Personal Transformation |
| Country of Origin  | United Kingdom |
| Customer Reviews | 4.5 4.5 out of 5 stars (10,890) |
| Dimensions  | 12.9 x 1.9 x 19.8 cm |
| Generic Name  | Book |
| ISBN-10  | 9780007368549 |
| ISBN-13  | 978-0007368549 |
| Item Weight  | 294 g |
| Language  | English |
| Net Quantity  | 500.00 Grams |
| Packer  | BooksMagic, 9022156622 |
| Paperback  | 304 pages |
| Publisher  | Harpercollins (18 February 2010); HarperCollins Publishers; Product Safety Manager; enquiries@harpercollins.ie |

## Images

![Harper Collins India Predictably Irrational: The Hidden Forces That Shape Our Decisions - Image 1](https://m.media-amazon.com/images/I/41uWM+B-WLL.jpg)
![Harper Collins India Predictably Irrational: The Hidden Forces That Shape Our Decisions - Image 2](https://m.media-amazon.com/images/I/51Rv7-G5zTL.jpg)
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## Customer Reviews

### ⭐⭐⭐⭐⭐ Awesome Post-MBA reading
*by A***O on 8 April 2020*

Awesome book of behavioural economics. Some key learnings have been : According to the assumptions of standard economics, all human decisions are rational and informed, motivated by an accurate concept of the worth of all goods and services and the amount of happiness (utility) all decisions are likely to produce. Under this set of assumptions, everyone in the marketplace is trying to maximize profit and striving to optimize his experiences. As a consequence, economic theory asserts that there are no free lunches—if there were any, someone would have already found them and extracted all their value. Behavioral economists, on the other hand, believe that people are susceptible to irrelevant influences from their immediate environment (which we call context effects), irrelevant emotions, shortsightedness, and other forms of irrationality (see any chapter in this book or any research paper in behavioral economics for more examples). What good news can accompany this realization? The good news is that these mistakes also provide opportunities for improvement. If we all make systematic mistakes in our decisions, then why not develop new strategies, tools, and methods to help us make better decisions and improve our overall well-being? That's exactly the meaning of free lunches from the perspective of behavioral economics—the idea that there are tools, methods, and policies that can help all of us make better decisions and as a consequence achieve what we desire. We are pawns in a game whose forces we largely fail to comprehend. We usually think of ourselves as sitting in the driver's seat, with ultimate control over the decisions we make and the direction our life takes; but, alas, this perception has more to do with our desires—with how we want to view ourselves—than with reality. Each of the chapters in this book describes a force (emotions, relativity, social norms, etc.) that influences our behavior. Although irrationality is commonplace, it does not necessarily mean that we are helpless. Once we understand when and where we may make erroneous decisions, we can try to be more vigilant, force ourselves to think differently about these decisions, or use technology to overcome our inherent shortcomings.

### ⭐⭐⭐⭐ Predictably irrational
*by R***H on 25 October 2025*

Good book

### ⭐⭐⭐⭐⭐ *Irrational but Predictable:Ariely's book reveals ho*Strengths:* - *Insights into Human Behavior"
*by R***S on 27 August 2025*

"Predictably Irrational" by Dan Ariely is a thought-provoking book that explores the hidden forces shaping our decisions.

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*Last updated: 2026-01-22*