---
product_id: 565004302
title: "M: Marketing (IRWIN MARKETING)"
price: "€ 120.62"
currency: EUR
in_stock: false
reviews_count: 5
url: https://www.desertcart.de/products/565004302-m-marketing-irwin-marketing
store_origin: DE
region: Germany
---

# M: Marketing (IRWIN MARKETING)

**Price:** € 120.62
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** M: Marketing (IRWIN MARKETING)
- **How much does it cost?** € 120.62 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.de](https://www.desertcart.de/products/565004302-m-marketing-irwin-marketing)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

desertcart.in - Buy M: Marketing (IRWIN MARKETING) book online at best prices in India on desertcart.in. Read M: Marketing (IRWIN MARKETING) book reviews & author details and more at desertcart.in. Free delivery on qualified orders.

Review: This was my first textbook rental and it was mind boggling because it was a fraction of the cost of buying it. desertcart gives you plenty of time to use it through finals with time to send it back. The book itself is part of a series of books so if you use more than one, the wayfinding system is the same. The information contains fundamental marketing concepts and contains tons of little highlighted callouts so you can easily find important ideas and their definitions. After reading this book I think a person will have a good, basic understanding of marketing. One of the things I disliked: there were so many sidebars in each chapter and large type callouts, I think to break up the text. It made me think the books are for teenagers with short attention spans...
Review: This is probably the first textbook I've ever enjoyed reading. The layout is almost like a magazine, so it doesn't feel like you're really studying. The sections were clear and easy to follow, and the book definitely helped me do well in the course. In addition to explaining basic marketing concepts, the authors made it a point to include real-life scenarios every couple of pages or so. I wasn't particularly excited about the course, so it was nice to have a textbook that made the class a little more enjoyable.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer Reviews | 4.3 4.3 out of 5 stars (227) |
| Dimensions  | 22.86 x 1.52 x 27.69 cm |
| Edition  | 5th |
| ISBN-10  | 1259446298 |
| ISBN-13  | 978-1259446290 |
| Item Weight  | 868 g |
| Language  | English |
| Print length  | 480 pages |
| Publication date  | 16 March 2016 |
| Publisher  | McGraw Hill |

## Images

![M: Marketing (IRWIN MARKETING) - Image 1](https://m.media-amazon.com/images/I/51fxRIt8UAL.jpg)
![M: Marketing (IRWIN MARKETING) - Image 2](https://m.media-amazon.com/images/I/51nRvK5Q-UL.jpg)
![M: Marketing (IRWIN MARKETING) - Image 3](https://m.media-amazon.com/images/I/71E0bcVsgZL.jpg)
![M: Marketing (IRWIN MARKETING) - Image 4](https://m.media-amazon.com/images/I/81niZRzOa+L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by T***I on 22 September 2019*

This was my first textbook rental and it was mind boggling because it was a fraction of the cost of buying it. Amazon gives you plenty of time to use it through finals with time to send it back. The book itself is part of a series of books so if you use more than one, the wayfinding system is the same. The information contains fundamental marketing concepts and contains tons of little highlighted callouts so you can easily find important ideas and their definitions. After reading this book I think a person will have a good, basic understanding of marketing. One of the things I disliked: there were so many sidebars in each chapter and large type callouts, I think to break up the text. It made me think the books are for teenagers with short attention spans...

### ⭐⭐⭐⭐⭐ Review
*by A***Y on 15 September 2018*

This is probably the first textbook I've ever enjoyed reading. The layout is almost like a magazine, so it doesn't feel like you're really studying. The sections were clear and easy to follow, and the book definitely helped me do well in the course. In addition to explaining basic marketing concepts, the authors made it a point to include real-life scenarios every couple of pages or so. I wasn't particularly excited about the course, so it was nice to have a textbook that made the class a little more enjoyable.

### ⭐⭐⭐⭐ Review
*by J***H on 11 July 2019*

Pretty broad overview of marketing. It was easy to read but may have been to simplified/broad in some areas. Examples were reasonably effective.

## Frequently Bought Together

- M: Marketing
- Start with Why: How Great Leaders Inspire Everyone to Take Action

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---

*Product available on Desertcart Germany*
*Store origin: DE*
*Last updated: 2026-02-22*