---
product_id: 180436522
title: "Photo Focus Dewy Liquid Foundation Makeup, Shell Ivory ('Packaging may vary)"
brand: "wet n wild"
price: "€ 11.81"
currency: EUR
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.de/products/180436522-photo-focus-dewy-liquid-foundation-makeup-shell-ivory-packaging-may
store_origin: DE
region: Germany
---

# 100% cruelty-free & vegan Dewy, hydrating finish Photo-friendly, no white cast Photo Focus Dewy Liquid Foundation Makeup, Shell Ivory ('Packaging may vary)

**Brand:** wet n wild
**Price:** € 11.81
**Availability:** ✅ In Stock

## Summary

> 💄 Glow Up Your Selfie Game with Dewy Perfection!

## Quick Answers

- **What is this?** Photo Focus Dewy Liquid Foundation Makeup, Shell Ivory ('Packaging may vary) by wet n wild
- **How much does it cost?** € 11.81 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.de](https://www.desertcart.de/products/180436522-photo-focus-dewy-liquid-foundation-makeup-shell-ivory-packaging-may)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Inclusive Shade Range:** Available in 20 vegan, gluten-free, talc-free shades perfectly matched for every undertone.
- • **Ethical Beauty, Always:** 100% cruelty-free with vegan ingredients—beauty that aligns with your values.
- • **Hydrating & Skin-Loving:** Ideal for normal to dry skin, locks in moisture while minimizing pores and fine lines.
- • **Flawless, Camera-Ready Glow:** Matte, light-diffusing complex ensures no white cast in photos for a radiant complexion.
- • **Buildable Coverage, All Day Wear:** Weightless formula blends seamlessly from medium to full coverage without feeling heavy or cakey.

## Overview

wet n wild Photo Focus Dewy Liquid Foundation in Shell Ivory delivers a lightweight, hydrating, and buildable medium-to-full coverage foundation that blurs imperfections and enhances your natural glow. Designed for normal to dry skin, it features a matte, light-diffusing complex to prevent white cast in photos and is available in 20 cruelty-free, vegan shades. This foundation is a top-rated, affordable beauty essential that performs like high-end brands while supporting ethical beauty standards.

## Description

The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Review: Truly overperforms even higher end brands. - I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well.
Review: Lightweight, Good Color Match, and Quick-Drying - This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.

## Features

- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B082YQ1TGY |
| Best Sellers Rank | #2,152 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #26 in Foundation Makeup |
| Customer Reviews | 4.5 4.5 out of 5 stars (12,989) |
| Item model number  | 1111518 |
| Manufacturer  | Markwins Beauty Brands |
| Product Dimensions  | 1.1 x 1.38 x 3.62 inches; 0.29 ounces |
| UPC  | 077802115188 |

## Product Details

- **Color:** Shell Ivory
- **Item Form:** Cream
- **Material Type Free:** Cruelty Free
- **Recommended Uses For Product:** Face Makeup
- **Skin Type:** All

## Images

![Photo Focus Dewy Liquid Foundation Makeup, Shell Ivory ('Packaging may vary) - Image 1](https://m.media-amazon.com/images/I/71uG2WBTdZL.jpg)

## Questions & Answers

**Q: What is one shade darker then rose ivory?**
A: They have no other cool tones until it gets to the darkest shades. In the matte version peach natural would be the next darkest cool-toned shade. The rose ivory is pale enough for red heads. Very disappointing that companies neglect cool skin tones.

**Q: What color is similar to a light/medium?**
A: Again, it’s all about your undertones. If you know your undertone, I could help you choose the proper shade in any foundation! There are good and bad foundations….depending on preference. What works for some doesn’t necessarily work for others because of their skin type. I ordered this foundation just to see what the hype was…I didn’t see it. Other than the price. There are some foundations that don’t have the undertone I need. Such as, Too Faced Cosmetics. They’re most popular foundation does not have my undertone in any of their colors. If you put on á foundation and it looks orange, you’re probably a pink undertone. If it looks yellow, probably an olive undertone….etc. You can go to a makeup counter at a mall or Sephora (in Kohls) and they have this thing that is supposed to tell you your tones. I already know I’m a neutral to cool undertone. I have been doing makeup for years. I love to help you. Do you know if you are “warm”, “cool”, or “neutral”? Or a combination? :)

**Q: Is nude ivory lighter than porcelain, because it looks lighter in the photos?**
A: no

**Q: What are the warm tones**
A: Warm tones are for skin with warm undertones. warm undertone means your skin has hints of yellow, peach or orange instead of pink or red like cool undertones have

## Customer Reviews

### ⭐⭐⭐⭐⭐ Truly overperforms even higher end brands.
*by B***E on December 1, 2025*

I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well.

### ⭐⭐⭐⭐⭐ Lightweight, Good Color Match, and Quick-Drying
*by M***R on September 14, 2025*

This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.

### ⭐⭐⭐⭐⭐ Great medium coverage
*by J***. on January 17, 2026*

Really nice coverage. Amazing for the price ! Not thick and heavy . Is smooth and just enough coverage. Medium coverage, good for mature skin .

## Frequently Bought Together

- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Shell Ivory ('Packaging may vary)
- e.l.f. Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Light Ivory, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz
- wet n wild Photo Focus Loose Baking Setting Powder, Highlighter Makeup, Fair to Medium & Tan Skin Tones, Translucent

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**Shop now:** [https://www.desertcart.de/products/180436522-photo-focus-dewy-liquid-foundation-makeup-shell-ivory-packaging-may](https://www.desertcart.de/products/180436522-photo-focus-dewy-liquid-foundation-makeup-shell-ivory-packaging-may)

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*Product available on Desertcart Germany*
*Store origin: DE*
*Last updated: 2026-03-12*