---
product_id: 1703885
title: "Advanced Web Metrics with Google Analytics 3rd Edition"
brand: "brian clifton"
price: "€ 54.44"
currency: EUR
in_stock: true
reviews_count: 7
url: https://www.desertcart.de/products/1703885-advanced-web-metrics-with-google-analytics-3rd-edition
store_origin: DE
region: Germany
---

# Advanced Web Metrics with Google Analytics 3rd Edition

**Brand:** brian clifton
**Price:** € 54.44
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Advanced Web Metrics with Google Analytics 3rd Edition by brian clifton
- **How much does it cost?** € 54.44 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.de](https://www.desertcart.de/products/1703885-advanced-web-metrics-with-google-analytics-3rd-edition)

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- brian clifton enthusiasts

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## Description

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## Images

![Advanced Web Metrics with Google Analytics 3rd Edition - Image 1](https://m.media-amazon.com/images/I/81lKs+4pR+L.jpg)
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## Customer Reviews

### ⭐⭐⭐⭐⭐ In depth GA textbook
*by J***J on October 22, 2013*

Brian Clifton goes very deep into the inner workings of Google Analytics and gives real world examples of how he implements its execution. I got Google Analytics Qualified briefly before I bought this book and only intended on using it to strengthen my foundation of GA. I now feel much more confident running filters and reports for my website.I read the entire book cover-to-cover on a kindle desktop app. My only problem with this book is the images on the Kindle app are so incredibly tiny to see that you can't make out any small text. Very frustrating as I was trying to see things like what he wrote for a RegEx filter, ect ect. Also Google Analytics has updated their layout since this book was written, so certain things aren't going to be where Brian explained them to be (eg- Profiles have been moved to the Admin screen, the "Content" sidebar in GA was renamed "Behavior", and other little changes). If you're familiar with GA's new layout then you won't be temporarily lost. Certain things in the book blew me away on how advanced they were, Chapter 12 in particular was like reading Greek to me. Fortunately for me, Chapter 12 is about working with the GA API, which is something I will never have any use for for my website.All in all, a very thorough book. Applicable for novice and advanced users. Keep it around for reference when you get into more advanced implementation like modifying the GATC.

### ⭐⭐⭐⭐⭐ Excellent book on Google Analytics
*by S***A on July 4, 2013*

I started getting interested in Online Advertising around the year 2007. I bought a book called "The Online Advertising Playbook" and that book gave an excellent overview of concepts such as behavioral targeting, location-based targeting etc. Then I read Avinash Kaushik's "Web Analytics: An Hour A Day". It was an excellent introduction to web analytics. Earlier this year I bought and read Avinash Kaushik's "Web Analytics 2.0" - it was a reasonably good book and I am glad I read it.I loved reading Brian Clifton's "Advanced Web Metrics with Google Analytics". I read every page of its 550+ pages in a little under 9 hours. A bit about my background - I have been working in the enterprise applications software (e.g., Oracle, Salesforce, Netsuite etc.) industry for about 23 years. For the last few years I have been doing some work on Google Analytics and so I am very familiar with GA. At present I use GA to evaluate how users at my client are interacting with a web-based application. Clifton's book is an excellent combination of an introduction to Google Analytics as well as best practices. I think the word "advanced" in the title may be incorrect because the web metrics that he describes should be standard metrics for web performance measurement.I highly recommend this book to anyone that wants to read just ONE book on how to use Google Analytics.

### ⭐⭐⭐⭐ this is a monster of a book!
*by J***L on October 10, 2012*

Lots of great info, but just so you know, this book is huge! It's like a college textbook. Most of these types of instructional books I've purchased were a bit more manageable, but this isn't the kind of book you pick up and read front to back in a few days. I guess I was hoping for something a bit more directed at the basics. But this is an in-depth look at google analytics. I can't fault them for that, but it's something I wish I realized before buying it.

## Frequently Bought Together

- Advanced Web Metrics with Google Analytics
- Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

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*Product available on Desertcart Germany*
*Store origin: DE*
*Last updated: 2026-03-04*