--- product_id: 1654019 title: "Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)" price: "€ 31.08" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.de/products/1654019-digital-minds-12-things-every-business-needs-to-know-about store_origin: DE region: Germany --- # Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition) **Price:** € 31.08 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition) - **How much does it cost?** € 31.08 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.de](https://www.desertcart.de/products/1654019-digital-minds-12-things-every-business-needs-to-know-about) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition) [WSI] on desertcart.com. *FREE* shipping on qualifying offers. Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition) Review: Great starting point for anyone new to the field. - This is a bit of "content marketing" by the authors, i.e., they hope that ultimately you will hire them as consultants but there is plenty of quality information here that should be of use to anyone exploring the field for the first time. I'm coming from a PR background and wanted to get up to speed regarding digital marketing basics and this has helped me do exactly that. At a minimum, I can now talk the talk, I understand the "big picture" and could speak with an internal marketing team or external consultant without wasting our time or making a fool of myself. Certainly this will not be the last book I read on the subject but it served as a great starting point. Review: The examples that I liked were to do with basic SEO strategies - This book is quite thorough, and it explains how to navigate the world of online marketing, website creation, management, and growth. It is more of a guide in my mind which gives guidelines but doesn't really explain on any specific examples what to do. The examples that I liked were to do with basic SEO strategies, and things to consider when setting up a website. That is what I am still learning, and could definitely use some guidelines in. Some of the book seems a bit outdated - does Google Shopping still exist? I don't think so. Most of it is still valid though now, and could be a good reference to go to if you are looking for some general ideas about how to set up an email campaign, funnel traffic on your site, or how to analyze your customers. Overall, an ok book, but I am not sure that it will be that useful for my purposes. I read this free book for notes, and to learn from it. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,742,868 in Books ( See Top 100 in Books ) #1,038 in Web Marketing (Books) #1,347 in E-Commerce (Books) #1,497 in Advertising (Books) | | Customer Reviews | 4.0 4.0 out of 5 stars (149) | | Dimensions | 5.51 x 0.6 x 8.5 inches | | ISBN-10 | 1460230205 | | ISBN-13 | 978-1460230206 | | Item Weight | 12 ounces | | Language | English | | Print length | 264 pages | | Publication date | July 30, 2013 | | Publisher | FriesenPress | ## Images ![Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition) - Image 1](https://m.media-amazon.com/images/I/41wM9wFAJ+L.jpg) ![Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition) - Image 2](https://m.media-amazon.com/images/I/51ueQfCL6DL.jpg) ![Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition) - Image 3](https://m.media-amazon.com/images/I/61IML25um7L.jpg) ![Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition) - Image 4](https://m.media-amazon.com/images/I/71f1pIysEwL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great starting point for anyone new to the field. *by N***T on April 17, 2017* This is a bit of "content marketing" by the authors, i.e., they hope that ultimately you will hire them as consultants but there is plenty of quality information here that should be of use to anyone exploring the field for the first time. I'm coming from a PR background and wanted to get up to speed regarding digital marketing basics and this has helped me do exactly that. At a minimum, I can now talk the talk, I understand the "big picture" and could speak with an internal marketing team or external consultant without wasting our time or making a fool of myself. Certainly this will not be the last book I read on the subject but it served as a great starting point. ### ⭐⭐⭐⭐ The examples that I liked were to do with basic SEO strategies *by J***. on January 5, 2016* This book is quite thorough, and it explains how to navigate the world of online marketing, website creation, management, and growth. It is more of a guide in my mind which gives guidelines but doesn't really explain on any specific examples what to do. The examples that I liked were to do with basic SEO strategies, and things to consider when setting up a website. That is what I am still learning, and could definitely use some guidelines in. Some of the book seems a bit outdated - does Google Shopping still exist? I don't think so. Most of it is still valid though now, and could be a good reference to go to if you are looking for some general ideas about how to set up an email campaign, funnel traffic on your site, or how to analyze your customers. Overall, an ok book, but I am not sure that it will be that useful for my purposes. I read this free book for notes, and to learn from it. ### ⭐⭐⭐ Spread a bit too thin *by C***N on January 18, 2018* This is a decent overview of all things digital marketing, but definitely not terribly deep on any topics. There's nothing in here that you won't learn by association if you've ever worked on a marketing team or in a small company with a marketing team. There are online guides It definitely feels a little rushed, and the copy editors missed more than a few typos and grammatical errors, some of which go beyond nit-picking and actually make the text confusing. Overall this would be a decent way to find out if you're at all interested in pursuing marketing, but if you have any marketing experience at all, you should probably look elsewhere. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.de/products/1654019-digital-minds-12-things-every-business-needs-to-know-about](https://www.desertcart.de/products/1654019-digital-minds-12-things-every-business-needs-to-know-about) --- *Product available on Desertcart Germany* *Store origin: DE* *Last updated: 2026-04-23*