---
product_id: 15264851
title: "The Strategic Designer: Tools & Techniques for Managing the Design Process Paperback – April 28, 2011"
brand: "david holston"
price: "€ 45.35"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.de/products/15264851-the-strategic-designer-tools-and-techniques-for-managing-the-design
store_origin: DE
region: Germany
---

# Process Optimization Data-Driven Insights Practical Techniques The Strategic Designer: Tools & Techniques for Managing the Design Process Paperback – April 28, 2011

**Brand:** david holston
**Price:** € 45.35
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate Your Design Game!

## Quick Answers

- **What is this?** The Strategic Designer: Tools & Techniques for Managing the Design Process Paperback – April 28, 2011 by david holston
- **How much does it cost?** € 45.35 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.de](https://www.desertcart.de/products/15264851-the-strategic-designer-tools-and-techniques-for-managing-the-design)

## Best For

- david holston enthusiasts

## Why This Product

- Trusted david holston brand quality
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## Key Features

- • **Empower Your Team:** Equip your team with tools that enhance collaboration.
- • **Streamlined Workflow:** Achieve efficiency with proven techniques.
- • **Data-Driven Decisions:** Leverage analytics for informed design choices.
- • **Future-Proof Your Skills:** Stay ahead in the ever-evolving design landscape.
- • **Master the Design Process:** Unlock the secrets to effective design management.

## Overview

The Strategic Designer is an essential guide for professionals looking to master the art of managing the design process. This book offers practical tools and techniques that empower teams, optimize workflows, and drive data-informed decisions, ensuring you stay at the forefront of design innovation.

## Description

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## Customer Reviews

### ⭐⭐⭐⭐⭐ An Excellent Addition to any Designer's - or Client's - Library
*by R***H on May 23, 2011*

You don't need to be a graphic designer to benefit from the best practices espoused in this magnificent new book. A must-have for designers, those in design management and anyone who works with designers.Based on over 100 interviews with designers, researchers and educators, The Strategic Designer by David Holston provides an overview of the design process and designer's best practices.The Strategic Designer: Tools and techniques for managing the design process, published by F+W Media and HOW Design, is billed as a Strategic Graphic Design Thinking book.Despite this categorization, the subject matter transcends graphic design and can be universally applied to any of the design trades and professions including product and environmental design.The book description will sound familiar to anyone working in architecture and related design professions:As designers look for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems, they are seeing that they must not only be experts in form, but must also have the ability to collaborate, to design in context and be accountable through measurement.By adopting a process that considers collaboration, context and accountability, designers move from makers of things to strategists.The book focuses on the designer's workflow, ideation techniques, client relationships and methods for measuring the success of their projects.An excellent foreward by Shawn M McKinney gets things off to a fast start - which, alone, is worth the investment in the book.Each chapter covers a specific design phase emphasis, providing a practical step-by-step approach, complete with tools and techniques.The Conceptual Economy - where those who have the ability to collaborate and manage the increasing complexity of design will have greater opportunitiesOverview of the Design Process - a process rife with opportunities for misinformation, dead ends, and divergent tracks, as well as amazing outcomesThe Value of Process - the benefits of having a well-defined design processThe Collaborative Designer - emphasizing co-creation, communication, mutual benefit, respect and trust in a strong client-designer relationship. This is a particularly rich chapter, addressing and answering such questions as: What makes a Good designer? What Makes a Good Client? and Clients to Avoid. There's a wonderful sidebar on: Seven Principles for Managing Creative Tension.Empathic Design - explaining how research provides a path and imperative for moving forwardUnderstanding the Business - includes a breakdown of basic strategy techniques and an explanation of the purpose of business analysis as understanding and defining goals of the clientDesigning with the End User in Mind - with an emphasis on facilitating and moderating participatory and collaborative work sessions. The Designing for People chapter focuses on research as a valuable tool for gaining insight into the organizational needs of clients and their prospective audiences.Managing Ideas - especially when ideating with others in a participatory or collaborative setting, relying heavily on the experiences and knowledge of people involved.Making Strategy Visible - how the designer takes an empathic approach to design that connects business goals with user needs.Design Accountability - asking: Why is design hard to measure? And answering by sharing significant research findings and metrics. Salient quote: "The price for a seat at the decision-making table is accountability."Planning in a Turbulent Environment - the days of using a linear design process are over. Strategic designers face increasingly wicked problems. A helpful framework offered by project management.Refining Your Process - so it can provide a common understanding for "how things get done" mitigating wasted efforts while creating value for the client and user alike.Holston's text anticipates your questions and concerns and places each topic in a larger context. He is clearly in control of his subject.Holston places the book and subject squarely in Dan Pink's Conceptual Economy, a term describing the contribution of creativity, innovation, and design skills to economic competitiveness, especially in the global context.In his book A Whole New Mind, Daniel Pink explains how the economy is now moving from the information age to the conceptual age.Later in The Strategic Designer, Rotman School of Management dean Roger L Martin says that the world is moving from the Information Economy to a Design Economy. A small distinction, but one that unnecessarily complicates matters. I would look to a book such as this to clarify the playing field, at the very least to acknowledge that the labeling of epochs and phraseology are still a work-in-progress.The book's strength is not in creating new knowledge - but in repackaging what is largely already known, experientially by every designer - in an easy to carry tome.In this sense, the book is not a product of the Conceptual Age, but instead is a well-designed, convenient and accessible agglomeration, aggregating both explicit and, perhaps the greater achievement here, tacit knowledge on the subject.The design world is a much better place for having this book at its disposal.Conclusion: The Strategic Designer is a must-have book for designers, those who manage design projects and those who work with designers in a collaborative setting.

### ⭐⭐⭐ instructive book
*by H***A on December 12, 2013*

I enjoyed the author language and examples in each chapter. Also, I recommend this book as a quick handy guide for designers who want to add value and meaning to their design.

### ⭐⭐⭐⭐⭐ Like new is probably an understatement
*by A***M on February 8, 2020*

There are a few odd spots on the cover, but other than that it seems like the book was never used. No crease on the spine or curve on the covers.

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*Last updated: 2026-02-22*