--- product_id: 1299561 title: "L'Oreal Excellence HiColor Red 1.2 oz" brand: "l'oreal technique" price: "€ 0.83" currency: EUR in_stock: true reviews_count: 8 url: https://www.desertcart.de/products/1299561-loreal-excellence-hicolor-red-1-2-oz store_origin: DE region: Germany --- # 30 min fast processing no pre-lightening needed intense true-to-shade red L'Oreal Excellence HiColor Red 1.2 oz **Brand:** l'oreal technique **Price:** € 0.83 **Availability:** ✅ In Stock ## Summary > 🔥 Turn heads with bold red that’s made to last! ## Quick Answers - **What is this?** L'Oreal Excellence HiColor Red 1.2 oz by l'oreal technique - **How much does it cost?** € 0.83 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.de](https://www.desertcart.de/products/1299561-loreal-excellence-hicolor-red-1-2-oz) ## Best For - l'oreal technique enthusiasts ## Why This Product - Trusted l'oreal technique brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Rich, No-Drip Cream Formula:** Effortless application with zero mess. - • **Ammonia-Free Conditioning Care:** Protect your hair’s health while achieving intense color. - • **Vibrant Red in Just 30 Minutes:** Get salon-quality, bold red without the wait. - • **Designed Specifically for Dark Hair:** No need to bleach—lift and color in one step. - • **Long-Lasting Color That Resists Fading:** Stay vibrant wash after wash, turning heads everywhere. ## Overview L'Oreal Excellence HiColor Red is a permanent, ammonia-free cream hair color specially formulated for dark hair. It delivers intense, true-to-shade red in just 30 minutes without pre-lightening, featuring a rich, no-drip formula that conditions hair while providing long-lasting vibrancy. ## Description Highlights by L'orea excellence is the first highlighting series formulated for dark hair. Rich, no drip creme makes it easy for control of creative techniques. True to shade color that resists fading. Review: Amazing Red - This product is absolutely amazing! The last time my hair was dyed was ~8 years ago and it was done by at a hair salon. Quarantining in boring so I decided to dye my own hair. I have Asian black hair so I was worried that my hair wouldn't change to red at all. I have shoulder length hair and bought 3 hicolor Red boxes and used ~8 oz of 30 volume developer. I followed the dye and developer proportions on the box and put it in my hair for a little more than an hour. It does smell horrible though and burns your eyes and nose a bit so make sure that you have good air flow and ventilation where ever you dye your hair. Only a little bit of nail polish remover easily got rid of the dye stains in my bathroom. And the dye washed off my skin (I forgot to put on vasaline so I was very red afterwards) very easily with only body soap. After about a month of washes with color safe shampoo and conditioner, the color is still just as vibrant. When my hair is dry, there no color bleeding on my clothes or pillow so I can definitely say that the color stays in my hair. I attached a picture in my review that was taken after dying and washing my hair and letting my hair airdry so my hair in the pic is still damp and uncombed. When my hair was completely dry, it was a shade brighter but I don't have a picture. Review: Lovely Shade of Red - I had been using the boxed hair dye kits & wasn't happy with the results (the color of the red wasnt intense enough). After doing some research, I stumbled across the L'Oréal HiColor HiLights & took a chance. Being used to the box kits where you have a bottle, I wasn't use to mixing in a bowl & applying with a silicone brush (& having to buy the developer separately). I'm glad i found this! The red is great & seems to be lasting considerably well. I would recommend only washing your hair once or twice a week though, & using colder water. It's been two weeks now since my dye day, & ive washed my hair about 4 times. The color is slightly fading, but this isn't necessarily a bad thing, as it looks more natural. Don't get me wrong, I love the bright look too after a freshly dyed job. I used the 30 developer creme. I would also recommend starting at your ends, otherwise your roots will be too bright. I started at the ends, & am happy with the results. in the past, with other hair colors I would always start at the roots & they would be much more intensely colored versus the rest of my hair. I was also concerned that this would damage my long hair & make it dry & brittle, due to the intense color. This has been the least damaging diy dye I've ever used! I'll have to eventually try the other colors too! ## Features - For dark hair - 30 minute processing time - No pre-lightening required ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000A3V2PE | | Best Sellers Rank | #301,333 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,325 in Hair Color | | Brand | L'OREAL TECHNIQUE | | Brand Name | L'OREAL TECHNIQUE | | Color | Red | | Container Type | Tube | | Customer Reviews | 4.6 out of 5 stars 1,933 Reviews | | Full Cure Time | 3E+1 Minutes | | Global Trade Identification Number | 00657201051029 | | Hair Color Permanence | Permanent | | Hair Type | dark | | Item Form | Cream | | Item Weight | 1.2 Ounces | | Manufacturer | L'Oreal | | Material Features | Rich, smooth, and conditioning formula | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Package Information | Tube | | Product Benefits | Lifts dark hair color while conditioning and providing long-lasting, intense color | | UPC | 657201051029 | | Unit Count | 1.2 Ounce | ## Product Details - **Brand:** L'OREAL TECHNIQUE - **Color:** Red - **Item Form:** Cream - **Package Information:** Tube - **Product Benefits:** Lifts dark hair color while conditioning and providing long-lasting, intense color ## Images ![L'Oreal Excellence HiColor Red 1.2 oz - Image 1](https://m.media-amazon.com/images/I/51zq+NsrZFL.jpg) ![L'Oreal Excellence HiColor Red 1.2 oz - Image 2](https://m.media-amazon.com/images/I/61gIPiBCrKL.jpg) ## Questions & Answers **Q: I am looking for a dark, blood red color. Would this color work or would Magenta be better?** A: Yes use as directed and you will love the results ! I own two retail stores and intense red ,magenta and red are the hot shades 2nd year running .looking at the chart , intense red is what your describing . Do it you will love the attention .Best Alex Jet **Q: does it bleed when you wash your hair?** A: I don’t think so, I made a red conditioner and shampoo, so I don’t think it does but what I am using for my hair it does. I washed my hair with regular shampoo and conditioner at my dad’s and I didn’t see any color on the tube. I will say probably the first and second, after that you should be fine. **Q: Will any brand of developer work or do you have to use L'Oreal?** A: Other brands will work. **Q: I have really long hair. How many tubes do i need?** A: My hair was to the middle of my back and I used 2 to 2 1/2 ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazing Red *by B***R on February 12, 2021* This product is absolutely amazing! The last time my hair was dyed was ~8 years ago and it was done by at a hair salon. Quarantining in boring so I decided to dye my own hair. I have Asian black hair so I was worried that my hair wouldn't change to red at all. I have shoulder length hair and bought 3 hicolor Red boxes and used ~8 oz of 30 volume developer. I followed the dye and developer proportions on the box and put it in my hair for a little more than an hour. It does smell horrible though and burns your eyes and nose a bit so make sure that you have good air flow and ventilation where ever you dye your hair. Only a little bit of nail polish remover easily got rid of the dye stains in my bathroom. And the dye washed off my skin (I forgot to put on vasaline so I was very red afterwards) very easily with only body soap. After about a month of washes with color safe shampoo and conditioner, the color is still just as vibrant. When my hair is dry, there no color bleeding on my clothes or pillow so I can definitely say that the color stays in my hair. I attached a picture in my review that was taken after dying and washing my hair and letting my hair airdry so my hair in the pic is still damp and uncombed. When my hair was completely dry, it was a shade brighter but I don't have a picture. ### ⭐⭐⭐⭐⭐ Lovely Shade of Red *by K***E on November 20, 2016* I had been using the boxed hair dye kits & wasn't happy with the results (the color of the red wasnt intense enough). After doing some research, I stumbled across the L'Oréal HiColor HiLights & took a chance. Being used to the box kits where you have a bottle, I wasn't use to mixing in a bowl & applying with a silicone brush (& having to buy the developer separately). I'm glad i found this! The red is great & seems to be lasting considerably well. I would recommend only washing your hair once or twice a week though, & using colder water. It's been two weeks now since my dye day, & ive washed my hair about 4 times. The color is slightly fading, but this isn't necessarily a bad thing, as it looks more natural. Don't get me wrong, I love the bright look too after a freshly dyed job. I used the 30 developer creme. I would also recommend starting at your ends, otherwise your roots will be too bright. I started at the ends, & am happy with the results. in the past, with other hair colors I would always start at the roots & they would be much more intensely colored versus the rest of my hair. I was also concerned that this would damage my long hair & make it dry & brittle, due to the intense color. This has been the least damaging diy dye I've ever used! I'll have to eventually try the other colors too! ### ⭐⭐⭐⭐⭐ Long lasting colour! *by J***E on May 18, 2018* I have been re-buying this product every 6-8weeks since Dec 2017. I had very dark dark brown hair and it is super thick. It honestly does wonders. I used two boxes with lo'real 30 vol developer (i wish i used 40) for the first dye. It wasn't the colour I wanted so I re-dyed it the next day using another 2 boxes (4 boxes in total) and it worked perfectly. I used the same developer. Some people said dying it twice fried their hair but I had no problem. It really just depends on the type of hair you have. I re-do the roots every 6-8weeks with the same developer and use one box of the hicolor red and then use manic panic pillar box red or vampire red to refresh the rest of my hair. For up keep i use a red conditioner + an argan conditioner and also hair masks. I also only wash my hair once a week (which most people can't STAND to do but washing my hair takes soooooo long that it doesn't bother me only washing it once a week. It still looks fine) the colour lasts wayyyy longer. I honestly haven't noticed incredible amounts of fading too. Every time I go to re-do my roots, my hair still looks super red and I have had no patchiness at all. love this product!!!! ## Frequently Bought Together - L’Oréal Paris HiColor Red HiLights Red Permanent Creme Hair Color - L'Oréal Technique HiColor Red HiLights Permanent Hair Color for Dark Hair | Intense Red Highlights | No Pre-Lightening Required | Rich, No-Drip Creme | Quick Processing Time | Magenta - L'Oreal Technique Oreor Developer | Hair Color Developer | Creamy Formula for Uniform Color and Bleach Results | 30 Developer | 8 Oz. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.de/products/1299561-loreal-excellence-hicolor-red-1-2-oz](https://www.desertcart.de/products/1299561-loreal-excellence-hicolor-red-1-2-oz) --- *Product available on Desertcart Germany* *Store origin: DE* *Last updated: 2026-04-22*