---
product_id: 1280644
title: "Super Mario: How Nintendo Conquered America"
brand: "jeff ryan"
price: "€ 38.99"
currency: EUR
in_stock: true
reviews_count: 11
url: https://www.desertcart.de/products/1280644-super-mario-how-nintendo-conquered-america
store_origin: DE
region: Germany
---

# Super Mario: How Nintendo Conquered America

**Brand:** jeff ryan
**Price:** € 38.99
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Super Mario: How Nintendo Conquered America by jeff ryan
- **How much does it cost?** € 38.99 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.de](https://www.desertcart.de/products/1280644-super-mario-how-nintendo-conquered-america)

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- jeff ryan enthusiasts

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## Description

Super Mario: How Nintendo Conquered America

## Images

![Super Mario: How Nintendo Conquered America - Image 1](https://m.media-amazon.com/images/I/51i-G+5dq1L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    A good overview
  

*by A***I on Reviewed in the United States on July 4, 2023*

Well written and engaging. I wanted more of a deep dive but this was a good primer. Worth a read.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Overall balanced look into Nintendo's formula for coins
  

*by A***R on Reviewed in the United States on February 24, 2023*

This was pretty good and had a nice overview of Nintendo's accomplishments as a company as well as some of their shortfalls for a balanced look into its successes and failures. The writer has a somewhat condescending writing style where he either thinks his audience or people outside of Nintendo are lacking a few braincells.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A fun mix of history, trivia, business insight, and nostalgia
  

*by N***K on Reviewed in the United States on August 8, 2011*

"Super Mario: How Nintendo Conquered America" is a delightful romp through the history of Nintendo's rise to dominance, from playing cards to Game & Watch to Donkey Kong to the console wars -- and its struggles along the way.I was a Nintendo fan almost from birth: Born in 1987, I came of game-playing age just about the time the SNES was released. Christmas 1996, when I received an N64 and a fresh copy of Super Mario 64, still goes down as my favorite Christmas ever. But GameCube would be the last Nintendo console that I'd purchase; I was turned off by the Wii, and I bought an Xbox 360 instead. With the Wii, Nintendo was seemingly turning their back on the hardcore gamers of the "D-pad generation" (as Ryan calls them), their most devoted fans and the ones who propelled Nintendo to success in the 80s and 90s. Why? Ryan explains this shift in strategy -- and many others -- in this book.In "Super Mario," we learn of Nintendo's business brilliance: the decision to convert an overflowing inventory of Radar Scope arcade cabinets into Donkey Kong cabinets, rather than building new cabinets, narrowly saving Nintendo's American business; the careful crafting of Mario and his image; Nintendo's iron grip on distribution and third-party developers; the devotion to "lateral thinking of seasoned technology" and avoidance of hardware arms races; and much, much more. But we also learn of Nintendo's failures: the Virtual Boy and a backward-looking adherence to cartridges, to name a few.We learn of Shigeru Miyamoto's wizardry and get a behind-the-scenes look at the creation of classic series like Donkey Kong, Mario, and Zelda, the different installments in those series, and the evolution of those series over time.And we get Jeff Ryan's take on the history of video games overall -- from the "joystick generation" to the "D-pad generation" to today's "motion generation" of casual gamers -- and where the industry might be heading in the future.If you're fascinated by video games, technology, and/or business strategy -- or if you're just a child of the 80s/90s looking to take a trip down memory lane -- you'll love "Super Mario." Now, if you'll excuse me, I'll be in the basement digging through boxes to find my old SNES...

## Frequently Bought Together

- Super Mario
- Ask Iwata

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*Product available on Desertcart Germany*
*Store origin: DE*
*Last updated: 2026-01-26*