The End of Marketing as We Know It Paperback – November 7, 2000

I see there are a lot of bad reviews. I have read this book number of times and there is always something new I pick up.I have not found a better marketing book than this one. If you know one, let me know.

Product as described well packaged great value

Sergio talks and behaves like I suppose many of us would if we had been a part of Coke's success over the past five years. Given this success it is easy for him to postulate about everything. I wonder if he would be so brash had he not experienced this success. He has many good points, however, it is important to recognize his POV as one man's opinion and not gospel. A great read but one that must be evaluated within the context of your own existence.

impeccable quality, and sergio zyman describes marketing at it should be taught at school

I had the pleasure of reading this book as a requirement for a class. This book is dated, full of platitudes and devoid of substance. Luckily, it was written at an eighth grade level in large friendly letters, so I only had to spend an afternoon reading it.He actually asserts that a marketer should be the president of every company. His other hair brained ideas are so poorly presented that I had to keep reminding myself that the book is only 239 pages long and it will all be over soon.

easy read good condition

This book was assigned reading for an MBA class, and after looking at the negative reviews on Amazon AND the fact that the book is from 2000...I had extremely low expectations. Well, once you get past the ego of Zyman (which is no doubt legit, but also probably stems from the insecurities of the New Coke criticism), the nuggets of brilliance begin to flow. And although much has changed in terms of marketing mediums, the concepts for how to approach the consumer, product management, and aligning to the changing whims of the market. The CRITICAL piece of finding value in this book is to ignore that early ego posturing. Otherwise, you will not enjoy this principles in this book. He uses a lot of Coke examples, and while this can be seen as a sales pitch for Coke, I took it as specific examples that highlighted his points, vs. him bragging about his work.

Old marketing techniques that won't work today.

EL LIBRO LO COMPRE PARA MIS ESTUDIOS, REALMENTE ES FABULOSO. EL AUTOR ES MUY BUENO

マーケッターが基本的に忘れてはならないことを思い出させてくれる本で、読みやすいのに大事なことが沢山かいてます。更に、小説の如く読みやすいのも良い点ですかね。

広告は賞を獲るためにあるんじゃない。商品を売るためにあるんだ。