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In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shatters the idea that a watch is fragile jewelry and needs to be handled with care, resulting in Casio engineers on the challenge of making the world's toughest watch. Using a triple-protection design for parts, module, and case, the G-SHOCK offers a new base watch that is unaffected by strong impacts and shakes. Its practicality was immediately recognized, and its unique appearance embodies its functionality became a vigorous popularity and became explosive sales in the early 1990s. G-SHOCK has been introduced to various new sensors, solar powered radio waves technology (see below), and new materials for improved durability. By constantly employing the latest technology and continuing beyond the idea of traditional watches, the G-SHOCK brand has become Casio's flagship watch products.
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