

🥛 Nourish the future with every bottle — because your bub deserves the best!
Bubs Essential Infant Formula is a premium Australian-made, cow milk-based powder designed for infants 0-12 months. It combines whole milk nutrition with plant-based DHA, ARA, and a powerful blend of prebiotics and probiotics to support immune health and digestion. Certified non-GMO and free from artificial additives, it meets rigorous quality standards and is trusted by families for nearly two decades.


















| ASIN | B0DCL6YN77 |
| Age Range (Description) | Infant |
| Age Range Description | Infant |
| Allergen Information | Milk |
| Best Sellers Rank | #2,409 in Baby ( See Top 100 in Baby ) #37 in Powder Baby Formula |
| Brand | Bubs |
| Brand Name | Bubs |
| Customer Reviews | 4.7 out of 5 stars 364 Reviews |
| Each Unit Count | 1 |
| Global Trade Identification Number | 00860006764579 |
| Item Form | Powder |
| Item Volume | 2 Fluid Ounces |
| Item Weight | 20 Ounces |
| Liquid Contents Description | No |
| Manufacturer | Aussie Bubs |
| Number of Items | 1 |
| Size | 20 Ounce (Pack of 1) |
| Specification Met | Clean Label Project, FDA, Non-GMO, Organic |
| UPC | 860006764579 |
| Unit Count | 20.0 Ounce |
A**R
Best formula!
Great formula! Baby boy loves it and is easy on his tummy! Has a great nutritious package that goes great for us because we are supplemental feeding with this with mostly using breast milk. Fills any gaps mamas breast milk may have. Love it!
K**R
Love this formula.
This was our switch from breast milk to formula. She hasn't had any real issues with gas. It does take about two weeks to adjust so there was some spit ups. Since she has adjusted there have been zero spit up issues. Iron content is evident so there have been some constipation issues.
S**7
Easy to digest formula
This formula has been great for my babies. Both tolerate it a lot better than US based formula. It’s priced the same as other similar brands. I like that it has the third party testing and the company’s commitment to having a formula that’s healthier and closer to breast milk nutritional value.
P**A
Hear me out…..😌
5/5 – Finally a formula I feel good about giving my baby! I’ve tried a few different formulas, and this one is hands-down my favorite. First off, the ingredients are super clean—no weird additives or stuff I can’t pronounce, which gives me major peace of mind. The price point is also surprisingly good for the quality you’re getting (because we all know baby stuff adds up fast!). My baby had zero tummy issues with this—no gas, no spit-up, no drama. It’s gentle and easy to digest, which was such a relief. And here’s something I didn’t realize was a big deal until I tried other brands: it doesn’t smell like metal or chemicals. Some formulas have that super strong, unpleasant scent—this one is mild and way more natural smelling. Mixes up easily, no clumps, no foam, and my baby actually seems to like the taste too. All around, I’m impressed and sticking with it!
D**T
Great for sensitive tummies
Bubs Goat Milk Formula has been amazing for my son! He can’t tolerate cow’s milk formula at all, but this one sits perfectly on his stomach. No fussing, no upset tummy, just happy feedings. I love that it’s gentle and still provides all the nutrition he needs. Highly recommend for babies with sensitive tummies
O**C
Great!!
We love this formula. My baby doesn’t get an upset stomach or spit up quite as much as on the other brands we have tried. Extremely budget friendly and the subscribe and save option is so convenient!! We have purchased multiple times and will continue to do so.
K**N
LOVE IT
I love how clean this formula is. My daughter has done amazing on it after breastfeeding. She hardly ever spits up, never has tummy trouble
B**S
Great formula
I highly recommend this formula. I wanted to primarily breastfeed but I was struggling to produce and my baby need more. We tried another formula first and my baby had frequent belly troubles, gas, constipation etc. So we did some research and talked to our peds and we decided on bubs. We love it and so does our baby. After 2 days her tummy problems decreased and she started properly gaining weight. Don't beat yourself up if you can't breastfeed, a full baby is a happy baby, do what's best for them.
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