Arm & HammerSensitive Pro Daily Toothpaste, 75ml

Brilliant for reducing sensitivity.I have used this toothpaste for years without any problems. A good quality toothpaste that leaves teeth feeling clean and looking bright. Before using this toothpaste I had sensitive teeth but can now eat hot and cold food/drink without worrying.

Great effective product. Takes some getting used to but work well. Purchase regularly.

I've used this brand many times and seems to do the trick. Being vegan, it product ticks most of the boxes for me.

i always buy this paste.shiny teeth smells amazing refreshingly.its good for whole family

This has long been my favourite toothpaste. I love the sensation that baking soda gives, along with the fresh flavour and scent, the smooth clean result, and the protection given from sensitivity. Whilst this is available, I'll never purchase any other brand.

Arm & Hammer works brilliantly at stopping sensitive.teeth pain which has liquid calcium which seals the wholes in the teeth. Baking soda cleans the teeth brilliantly, I have been using this product for many years now & wouldn't change brands.

I have sensitive teeth and nothing else works aswell as this to help prevent sensitivity. Also I find the baking soda really helps to clean my teeth. Love the taste also after trying some others which I really disliked. Wouldn't use anything else.

Everyone will have a myriad of different reasons in why they suffer from dental sensitivity. One toothpaste won’t solve everyone’s problem.Now let’s look at the LIQUID CALCIUM -Liquid calcium only exists above 842 degrees Celsius and with that out of the way Arm & Hammer are quite careful, in their literature and on their packaging, to always put a little ™ by “Liquid Calcium”. A quick glance at their website clarifies that they’re talking about something called “Liquid Calcium ™ Technology” which refers to an ingredient that contains “up to 8 times more calcium and phosphate ions than the amount found in saliva so it is able to replenish ion content in your mouth and subsequently re-mineralize and protect your teeth more efficiently.”Ah, now we get to the truth of the matter. It’s not liquid calcium, but calcium ions in solution. This may also explain the paste like formula, flavour and a distinctive salty aftertaste.It has to be highlighted that some folks find Sodium Bicarbonate trigger sensitivity. Also this toothpaste has Sodium Lauryl Sulfate as a foaming agent which is banned in number of countries due to the risk of an adverse localized reaction in the oral cavity (many toothpastes contain this substance) and of course sensitivity may indicate an underlying problem which needs prompt care by a dentist if pain persists.The newer tubes no longer have the “for up to 16 weeks pain free with regular use for 8 weeks. Relief then continues for another 8 weeks” but it is still showing on the manufacturer website.This product is made in the UK as it is only available in the UK due to restrictions with the highlighted ingredient within other jurisdictions.Lastly forget about all the advertising jargons and try out various types of sensitive toothpastes and see which one suits your needs best.