Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats

I bought these because my coonhound is getting older and I noticed that her occasional tears began turning her white fur around her eyes a bit reddish. I was concerned these pads might burn or cause my older dog unnecessary discomfort, so... I tried these on myself first! I'm admitting it! I know they are not meant for humans... but most of the ingredients - other than the "preservative and optical brightener" - are in human skincare products. So, I can say without a doubt that these do not hurt. Under my eyes was a little puffy and my dark circles were definitely optically brightened, but they didn't hurt. And so I used these on my dog and the redness dissipated successfully after a few uses. I would not recommend these for humans though :) P.S. I do not have any allergies that I know of.

I initially got this for my white cat, but ran out of my giant 100lb black dogs shampoo and decided to use this on him. His hair is so clean and shiny and it stays shiny and clean for so long after using this. I love the citrus scent too!I know that this is meant for white pets, but it is the best shampoo for my all black lab/shepherd mix! I will continue buying this for my dog. He has sensitive skin and struggled with severe itchy dandruff (requiring skin tests, pills, shots etc) in this past, but this shampoo has not caused him any issues! This is the longest he has been able to go without his shot ever. This is a huge win for us!!

I'm genuinely amazed with how effective this product was - even after a single wash (and leaving it on for like 7 minutes while scrubbing my little cream pomeranian) turned him so silky and noticeably brighter. On the second wash his entire coat became even whiter and feels so soft and fluffy. I've only had it for about 3 weeks so I had washed him twice during this time (once to try the product and the second one so soon because we had walked in the rain). It doesn't seem to have any harsh chemicals or bleaching agents and don't be disturbed by the blue color, it seems to work wonderfully and I'm excited to see the results in continuing to use this product!Also, it actually seems to have no scent despite mentioning that it includes green tea, and coconut oil. I thought perhaps it would have a slight floral scent but it basically has no scent at all - I was hoping for just a little scent so that he'd smell as clean as he looks but I'm sure some would really appreciate this (especially those with allergies or sensitive noses). That's not to say he doesn't smell clean, he does and I think the product lives up to its name as a stain remover, whitener, etc. with a fresh scent.I had no idea that his fur could become so smooth and beautiful, I highly recommend giving it a chance!

This stuff did wonders for getting my red clay-stained husky back to white. Just one low-effort wash and it really made a huge difference in how white his coat was. Highly recommend

Works great for my dogs.

Disappointed as is easier to just use a warm washcloth. These are very wet and drip when taking out of container. Dogs fight my use of them, and are much calmer when I just use a warm wet washcloth. Will not repurchase. Disappointed a sI htought it would make their eye care easier.

I love the smell of this shampoo, and a little bit goes a long way! It cleans my dog's paws really well, but it’s not as effective around the mouth, even after applying it two or three times. My dog hates water, so I don’t get the chance to let him soak for a few seconds or a minute, which might make a difference. That said, it does make the white fur noticeably whiter, so I’m happy with it overall!

Okay, I've got two 18 1/2 year old senior cats (yes, they are really that old!) and they both have terrible eye discharge. It's so bad, it even crusts over their noses. The Vet just recommended wiping instead of using eye drops, but the discharge just seems to become worse and worse. It's to the point where one cat's sensitive skin has been rubbed raw trying to clean it up.It occurred to me that there might be a better way then just using wet tissues, so I did a little research and bought this product, mostly because of the "natural" additives and that it's fragrance free. Anyway, they REALLY, REALLY work. Not only is it easy to clean up their eyes, but their eye irritation has absolutely gone down. So if your cats have this problem, I highly recommend trying some! I wish I'd done this earlier.Okay, service announcement over… lol.