John Frieda Precision Foam Colour, Dark Chocolate Brown 4BG, Full-Coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

I've been using this product since I was in my 20s when I started to notice a few grays. I also just loved the color of this dye instead of my boring jet black hair. I used to be asked if my hair color was my natural hair color because it's a beautiful chocolate shade that looks natural, but has a beautiful sheen when the sun shines on it. I noticed that my hair sheds less with this product and my hair seems to be healthier and less damaged as well. I credit it to the gentleness of the foam. It also has less of a strong ammonia smell although it still does have it. I make a lot less mess with the foam too. The foam dye isn't splashed onto every random wall in the bathroom, because it foams instead of "farts dye onto your hair and walls". The biggest pro is that this is easier to use than your regular dye-at-home job because it foams and has a better coverage. There's less chance of you missing a spot with the foam. I have super thick, straight, black hair. I thought this wouldn't work with my black hair, but surprisingly it does. It's not super obvious color on my hair, but I don't want it to be. I want it to look like it could be my natural hair color. I've been dying my hair since I was a teenager and the regular dyes were a bit more work. You have to make sure you do it correctly with a regular dye otherwise you might miss a spot. I also used to have long hair so I used to need at least 2 boxes with regular dyes. This product makes it possible to use only 1 box and have my whole head colored. Now I'm 33 and I can no longer deny I have premature graying. I have to dye my hair now or I'd look 50 years beautiful. Nothing wrong with 50, I just want to enjoy my 30s as I'm supposed to. After all, we are only 30s for a few years and never again. A lot of my hair from the sides of my head is now white and I have to dye my hair about every 2 to 3 weeks to hide it from my husband who is now home 24/7 thanks to this 2020 pandemic. He swears he hasn't seen any grays in my head, but that's because Amazon has saved me a lot with having this dye on subscription for me every month. I did notice though that I have some stubborn grays that won't dye with this even when I leave it on for 45 minutes. It's definitely a new challenge, but it looks to dye most of my grays well enough. I just need to make sure I really cover every white hair with foam completely and for the full 45 minutes. So for now, this is still my go-to dye for my hair. I haven't looked "rough" yet during this pandemic, fortunately. I get my hair color done by myself. As well as my lashes (diy extensions), I also wax myself already before the pandemic, and I tried nail on glue for the very first time this year. If you find this review helpful, please click on the "helpful" tab. I noticed that many of the popular products on Amazon has tons of positive reviews, but the product turns out to be a disappointment. Negative reviews are buried under. I think some of the Chinese sellers have figured out that most of us rely on positive reviews so they've managed to fake tons of it to sell more product. So I'm starting to review products on Amazon and anywhere else online that I buy to help combat that. This is a genuine unpaid positive review and I want to make sure people know which products they can rely on. Thank you.

Years ago I thought I remembered buying a John Frieda foam hair color that was in an aerosol type can. It was awesome because you only used the amount you needed. Those of us with short hair, could get two applications out of one box of hair color, loved this easy to use hair color. I hadn’t bought John Frieda in many years. I saw this on a subscribe and save option and it was very affordable. Unfortunately, this does not come in an aerosole can. I tried the color formula 6N, light natural brown. Normally, this is the box color I choose, or I prefer a light ash brown. This John Frieda kit involves mixing two bottles together, shake and apply. It's easy to mix and use but not what I thought I was buying from years ago. It comes with two disposable gloves and a tube of conditioner. You actually squeeze the applicator bottle and it produces a light and airy foam you apply to your scalp. Leave the foam on for the approximate amount of minutes determined by the instructions. I left it on for 15 minutes and then pulled through my roots for another 10 minutes as my grays are stubborn. The foam does not drip like other hair coloring kits. This provided excellent gray coverage, however, my hair color came out much darker than I’m used to. I feel like it’s a medium brown. It’s very rich looking, just darker than I like. If I try again I will leave in less time but I am afraid it won’t cover my grays. A week and 2 blue shampoo washes later the color is softening and fading, I’m liking the color better. I think the product performs well and does not have an offensive odor. The next lighter color looks too blonde for me:( I do wish they had a 6.5N color. I still recommend as the gray coverage is better than any other box color I have tried.

1. Easy, Mess-Free Application The foam texture is a game-changer — no dripping, no running dye, no mess. Many users point out how simple it is to apply evenly.  2. Excellent Grey Coverage & True Color It covers grey hair well, and delivers color that’s close to what the box promises. Users with medium natural brown and various brunette shades say the result is rich, even, and vibrant.  3. Soft, Shiny Hair After Coloring Unlike many box dyes that leave hair feeling dry or straw-like, this one tends to leave hair feeling smoother and healthier. There’s more gloss and less damage (as long as after-care is followed).  4. Value for Money Users feel they get good mileage — one box often is enough even for shoulder-length hair, and the foam spreads well. Also, bonus: the included conditioner helps maintain softness after coloring.  5. Pleasant Scent + Lower Irritation Many say that compared to other dyes, the smell is milder, and it’s less harsh on the scalp.

I bought the Deep Brown shade to cover my gray hairs and dyed my hair myself at home. My natural hair color is dark brown/black, and the instructions were very clear and easy to follow. The foam application made it simple to evenly coat my hair, and it did a great job fully covering my gray hairs. It’s been about a month now, and I’m starting to notice a bit of fading. That said, I do wash my hair every day, so that’s something to keep in mind when it comes to longevity.

I'm not a fan of dying my hair at home. It is messy, and it is not that easy to cover everything if you have long hair. I'm OK paying $80+ at a salon, but the problem is that I never found a consistent colorist I liked. Either the color was off or I was left with a visible line between my roots and the rest of the hair. Also, I experienced dripping dye, strong chemical smell and a sloppy job overall. I tried several colorists before I gave up, (no, I was not willing to pay over $100 for going from brown to red as I don't consider it to be a complicated task). Now, with John Frieda "Radiant Reds" I get the best red color ever. It is so good that many people at the salon I go to for my haircuts comment on how beautiful my color is. They don't even suspect that I do it myself at home. I can see how many people who are trying to go from dark to light may end up being unhappy - it is way more complicated process and usually requires the use of pretty harsh chemicals. If you pay attention to the color charts, you will see that John Frieda does not advise you to use light colors if your own hair is more than 2-3 shades darker than the color you're trying to achieve. They know it will not work. Honestly, if your own hair is dark and you want to be a beautiful blond, it is almost impossible to do it at home. You will have to find a good hair colorist. It s expensive to be a blond, especially if you want it to look somewhat natural and not bleached out and over-processed. Also, I know it has been repeated everywhere but people still do the same mistake - do not attempt to change your color if your last coloring job happened less than 3 weeks ago. The results will be unpredictable and in the worst case scenario you may end up being pink, green or blue. Don't blame John Frieda - it is not their fault. I used many different brands before, but as soon as I discovered this dye a few years ago I never tried anything else. As many people mentioned, foam concept is so much better than a regular dye. I think I tried pretty much all shades of radiant red they have and they all were pretty - just depends on what exactly you want to achieve as the end result. I'll be honest, looking at the box, e.g 3VR and 4R it is almost impossible to see the difference and predict how exactly it will look on you, but if you're willing to play around a little bit with shades of red, you will find the one you like the most. A few tips: - wear some old black T-shirt because now you can concentrate on dyeing your hair instead of worrying about ruining your clothes - pull out face tissues and cotton balls beforehand as during the procedure your hands will be covered with dye (in my case bright red) and you will stain everything you touch - find a bottle of cream you don't care about and generously apply it around your face, close to the hairline but not touching your hair (this hair dye is not that difficult to remove but after 25 minutes can stain you pretty nicely, and if you don't have a lot of time to spend in a bathroom afterwards, applying any cream will save you some time) - brush your hair thoroughly and start from roots slowly moving towards your ends, especially if you are retouching - by doing this I never had any visible difference between previously dyed hair and grown roots - do not shampoo your hair afterwards, just use the conditioner they provided (I understand this step is from the manual but I know quite a few people who are impatient and end up not reading it till the last step) - take a snapshot of the box before you throw it out because you may forget in a month which # you used. Good luck to everyone! I hope your hair will end up looking gorgeous and healthy!

John Frieda's Deep Cherry Brown (3VR) and Deep Brown Black (3N) have been my absolute go to at home solutions for color since I started trying to cover up greys in 2011. YES, the redder shade seems to take a bit more care to make it last longer than the brown/black shade. That is typical even of professional color, which is how I first had any dye applied to my hair. Red just wears quicker, period. HOWEVER...what I like about this particular box color is that as it lightens up, it goes from a hint of red indoors to really pretty black cherry when outside, and any greys that I've developed just look like highlights of sorts. Post-color, my hair always feels soft and looks shiny! Watching family members use dye that drips and smells and burns (no matter which brand) has me convinced that foam is simply the way to go! The only times this foam has NOT covered grey, was an application miss on my part, not the foam itself. This is great for touchups or to make those expensive professional coloring sessions extend a bit. The only downside is that the awesome black latex gloves they used to include now seem to have been swapped out for some gloves that don't fit at all. Get yourself a box of good gloves from CVS and you're set for the easiest at home hair color, period.

My scalp is always itchy after dying my hair. The foam is very helpful and less messy. I think it’s worth trying to see how easy and it covers alot. I like the color blend and very natural look No other product with foam capabilities is out so Frieda knows they cornered the market

I was in an accident not too long ago and had some issues some of them neurological. The medication I have been on has caused some hair loss and color dullness among many things. As I am regrowing some of the lost hair with treatment the color is not the same. I have always had a luxurious dark color, till now. It's rather dull and not as dark. So I've given some at home hair coloring a try. It's not bad, but what I get is some patches because I also seem to have arm weakness. So on the John Frieda box, and I was already a fan of other John Frieda products, the box shows a picture that this foaming product will not have those patchy spots. I wanted to give it a try. The steps are not new and shocking. There is a developer and coloring creme, conditioner, black gloves, a foamer top and an instruction sheet. When you mix the developer and color you don't turn the bottle upside down you tilt the bottle five times. After that you take the screw top off and put the foaming top on, you squeeze the bottle to create a softball size amount of colored foam in your palm. You always put the foam in your hand to put on your hair. The instruction booklet shows you the best way to foam your hair. You want your hair to be completely covered in foam to look foamy. I have shoulder length hair and I used 3/4 of a bottle. The color was perfect. PERFECT. It sat on my hair for 30 minutes. I rinsed it out, and then I lathered it up with the conditioner that came in the box that smelled divine. Which by the way the dye even smells a little bit yummy. The color is great, it's even, it's shiny, it's glossy, highlighted, very natural looking. I love it. It really is very touchably beautiful. I just ordered three more boxes in high hopes that my hair regrowth treatments are going to work out successfully. I am very pleased. ***UPDATE*** I dyed my hair over 3 weeks ago with this product and I am still astounded at the color. It is just as pretty as the first day that I did it. No fade yet. I have had some hair growth so I've got some pesky roots, but the color has stayed just as lush as it was when I first dyed it.