Research Professor and Associate Director Jenni RomaniukOXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Beschreibung

Research Professor and Associate Director Jenni RomaniukOXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands