The Copywriter's Handbook:A Step-by-Step Guide to Writing Copy That Sells (4th Edition)

Best for absolute beginners

This book is great for complete beginners

The author of this book is a copywriter. However his writing is not simple, clear, elegant and evocative. The information in this book can be rewritten in just 50 pages. If it was written too the point.

Looks like a must read!

I loved the book, it's new and the packaging is really good. When I opened the package, I saw a little note on top. It's precious to me 🫂I felt good reading the note by the seller. Thank you so much for this wonderful book and note ♡

This book is fantastic to learn digital media copy from basic to advance, author talking about various formulas and ways to write better copy to create a action and you also learn which things are important about product to write a copy

Excellent book, good paper and print quality. Wanted to give five more extra stars. Book title and content made for each other. Worth more than price. Author worked very hard and honestly.

The book's unboxing experience was a pleasant surprise, with thoughtful extras that proved genuinely useful.

It’s a phenomenal book that probably could boil down to 20 pages but not because the rest of it is unnecessary fluff, not at all. The psychology behind writing to sell stays the same whether you’re writing magazine copy in the 90s or a website copy in 2020s. It’s very easy to read as the author or course follows his ow advice - write clearly and to the point. The book flows so wonderfully, I couldn’t put it down. It’s a complete reference book on writing to sell. I see some reviewers mentioning the advice is irrelevant nowadays and the book is outdated - definitely not true, this edition includes writing websites, landing pages, email marketing… and again, the psychology behind it stays the same. All in all, highly recommend for those who are DIYing any kind of copy in their own business.

I bought this book because my copywriting wasn't selling my products. My copy was pretty, witty and nice to read, but was not converting to sales and this meant the copy wasn't working. In a mad dash to improve I bought this along with 7-8 other books, they have all been useful but The Copywriter's Handbook has blown me away due to: - Clear steps to take - Helpful checklists to follow - Short and simple examples to read - Engaging writing which doesn't dwell on the details Thoroughly enjoying this book and find it hard to put down it's changing the way I write and also think about copy for my business and the proof will be in the bank balance...

The author guides you through the process of writing copy, breaking down complex concepts and terms to make them easy to understand, even for those new to the field of copywriting. The book covers a wide range of topics, including email writing, e-newsletters, website copy, funnels, and more. Overall, this book provides actionable advice for improving your copywriting skills and creating effective marketing materials. PS. I had the pleasure of chatting with Robert on my podcast "On Branding Podcast"—if you want to get a preview of what's inside, I invite you to check out our episode.

The ultimate guide for crafting marketing messages. This timeless book gives the best advice for your marketing strategy.

This is the no.1 book for a beginner