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B**A
Three Stars
school work... :)
A**R
Very good
Wonderful book. Gives you the perfect well-rounded intro and many further readings if you so choose.
S**.
Five Stars
Bought for my wife who is starting a new business
M**R
Well written and informative
Well written and informative
C**S
Hält, was es verspricht
Eine kurze Einführng wird versprochen und auch gehalten. Fletcher skizziert die Grundzüge der Geschichte der Werbung, ohne sich lange bei einem oder anderem Punkt aufzuhalten. Es wird weiterführende Literatur angeboten.
E**O
Great!
For the people who are really into learning about advertising. It's a great start. Easy to read and understand as well.
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