Curl Up Curl Defining Cream - All In One Leave In Conditioner Moisturizes, Enhances Natural Curl Definition & Provides Medium Hold to Dry Frizzy, Wavy & Curly Hair 150g

Amazing cream for curly girls. Loved the bounce, shine and definition it gave my curls. A little of it is enough to work wonders. Smells great and does the job perfectly! Keeps my hair soft and locks the moisture of curls. Loved it🫶

Hey, so this is an overall nice product for people with curly hair. It really does help define your curls for a day or two , depending on how you wear your hair and how often you are using the product. It’s a little bit on the expensive side which is why using it too often would not be recommended but that’s a personal choice I believe. That’s one of the things I wish was a bit better i.e. the price. Another thing I think would be great to see is if the product was marketed towards “people” with curly hair, and not just women. I don’t think any curly hair-only products market themselves to both men and women and, being a man, it’s a bit disappointing to see as I really do enjoy using the product. Maybe the team can give this a thought. Peace!

Very thick, cream like texture. Little amount of product is enough. This is an awsome product. Honestly.... After getting rid of the chemically treated hair for over 10 years, I decided to get back my natural hair. This help control frizz to some extent. The directions of use of this product didn't work very well for me and it took me 2-3 trails for getting the desired results using this cream. I have frizz issue so my way of using it was.... Step 1 - wash scalp and hair with shampoo ( I haven't tried the curl up shampo yet) Step 2 - condition the hair Step 3 - partially towel dry the hair so no water drips. Step 4 - use hair serum (not the curl up serum; not sure of they have one) Step 5 - untangle hair with broad tooth comb Step 6 - use very less amount of this product and use my fingers like a comb to apply it evenly. Then crunch ur hair. Don't forget the top hair near scalp. Ps - they recommend to use it in very wet hair but it didn't work for me very well. Step 7 - let the hair air dry. DO NOT TOUCH THE HAIR OR OPEN UP CURLS WHILE DRYING - EVEN IF U R TEMPTED TO DO SO. The results are amazing. Serum controls the frizz and the product hold the curls very well.

Product is good ...but not work so well for my medium wavy/curly hair....this cream provide soft hold without gel.... fragrance is very nice also.

Excellent for curls

Worst product ever, I am regretting it now, a lot of hair falls my hair start damaging and got really rough than before and its not even curl my hair that much. Not the worth of money not even worth it to buy. Never buy this even I am going to throw this away because my hair going to damage a lot. Hate it

I came across this while searching for any Indian brand which made products for curly hair. So after seeing this in the Amazon search results, I thought I would give it a go. There are a lot of mixed reviews regarding the product but I feel this extreme reactions could be a result of not understanding how to use the product properly. It is not something which is to be slathered on your hair. As it is a thick cream like product, a little goes a long way. I bought this product in Nov 2020 and am still using it (it expires in Aug 2022 so should be able to finish till then haha). Secondly, it needs water to emulsify it, if you apply it to dry hair or without massaging it properly in your hands, it will not help you and will result in the possible issues people have with the porduct. The back of the bottle says to apply to very wet hair, not even damp hair. Please note that hair care for curly hair is VERY DIFFERENT to that of straight hair or even wavy hair for that matter. So you cannot just put it a load of product on your hands and then on your hair. There are a lot of pages online & videos on Youtube which give full tutorials to style curly hair and even for Indian curly hair. Regarding the scent, I have read people having quite some issue with it but it does not bother me much. It may/maybe not bother you as it depends from person to person but can be mindful of this while purchasing if you are sensitive to strong scents. Personal suggestion: Please have a spray bottle filled with water with you if the hair feels like drying while styling and a styling bush (brush stying videos on YouTube with help you understand the process better)

This is for I guess females who have thin hair but my hair is thick so it works but is not long lasting but it does define my curls and makes my hair very soft so I liked it

Horrible smell. Can’t stand it and not buying again . I have had better curl creams. Nothing great about this one.